Melanie Hurley, known as Queen Piggy, founded Piggy Paint when her daughters were young, inspired by concerns over the safety of traditional kid nail polishes. After witnessing a solvent-based polish eat through a foam plate, Melanie sought a safer alternative and, finding none, decided to create her own. Despite having no business experience, this former elementary teacher launched Piggy Paint, a brand dedicated to non-toxic, premium nail products safe for kids. Piggy Paint's water-based, virtually odorless formula dries hard without washing or peeling off, and is free of all harsh chemicals. With a mission rooted in ethical and eco-minded values, Piggy Paint offers a rainbow of cruelty-free, vegan, and gluten-free colors, ensuring fun and worry-free nail painting for all.

People reached

1.18M

Impressions

1.77M

UGC pieces

670

Niche

Kids & Parenting

The Challenge

Piggy Paint faced challenges in expanding their ability to work with creators and collaborators. Initially, they found that:

which was a major problem for their small business.

They even invested in a PR company, but as they say:

This inefficiency and high cost made it difficult for them to effectively grow their creator network. Upon discovering Social Cat, they found a more affordable and efficient solution.

They mentioned:

This allowed them to connect with "great creators" and significantly improve their collaboration efforts, demonstrating the value and effectiveness of Social Cat for their business needs.

The Solution

The primary goal for our customer was to generate User-Generated Content (UGC).

As they say it:

They needed content that showcased "younger kids using our nail polish," which made UGC crucial for their marketing strategy. While UGC was the main focus, they also acknowledged that "brand awareness is always, you know, kind of a part of it," and appreciated the additional exposure.

They successfully achieved these objectives using Social Cat, which improved both their UGC and brand awareness initiatives.

The Results

Piggy Paint has been very satisfied with the creators they've collaborated with through Social Cat. Although they couldn't recall specific names due to the high volume of interactions, they mentioned:

This content has not only been posted effectively but is also being reused by the brand. They noted that there have been several creators with whom they "wanted to continue a relationship with" because of the successful collaboration and high-quality work delivered.

Campaigns run on Social Cat:

Piggy Paint company operates three brands: Piggy Paint, Sophie, and Rock the Locks. Initially, they managed campaigns under their Piggy Paint account, but "probably three or four months ago," they created separate accounts for Sophie.

Currently, they have three accounts on Social Cat, with Piggy Paint being the primary brand. They run "a lot of different campaigns throughout the year," especially around holidays and new product launches. This flexibility has been beneficial as they can "focus on one thing"and manage specific collaborations or products.

Recently, they have created seven campaigns, demonstrating the platform's adaptability and effectiveness in managing multiple brands and campaigns.

Content generated:

The customer mentioned, "some creators give us multiple pieces of content," including reels, TikTok videos, pictures, and raw footage. This has resulted in a "large library" of content, showcasing the diverse and abundant creative outputs facilitated by Social Cat.

The variety and quantity of content have been highly beneficial, allowing the brand to maximize their marketing efforts across different platforms.

Collaborations completed

433

Avg followers per influencer

13.6k

People reached

1.96M

Total cost

$5717

Social Cat fee

$2506

Influencers cost

$90

Pieces of UGC

670

COGS

$3031

CPM

$1.94

Comparison with other Influencer Marketing platforms

For this comparison, we'll have a look at three different platforms: Upfluence, Insense, and Grin.

For an accurate comparison, we must have an understanding of the following:

Comparison with Upfluence

Upfluence bills more than $20000 for its services for the same period of time.

Comparison with Insense

This is the total cost of the campaigns if PiggyPaint decided to work with Insense in this specific comparison. One aspect to take into consideration is that Insense bills quarterly, and there's no cancel-anytime policy in place.

Comparison with Grin

GRIN is another popular Influencer Marketing software, and the above is a breakdown of the costs of working with this platform compared with Social Cat. The comparison is made on the same length and same types of influencers.

GRIN doesn't do gifted collaborations for a more accurate comparison. Even if we compare with Social Cat from the paid collaborations perspective, Social Cat still ends up more affordable due to its accessible pricing: almost ten times more affordable than GRIN and due to its content licensing feature.

Final notes

In summary, here are the main key points highlighting why Social Cat is the best choice:

Cost-Effective Solution: The business found Social Cat to be an affordable alternative to expensive PR companies, making influencer marketing accessible for their growing small business.

Primary Focus on UGC: Their main goal was to generate user-generated content (UGC) featuring young kids using their nail polish, which has been successfully achieved through Social Cat.

Successful Creator Collaborations: They partnered with numerous creators who produced high-quality content perfect for their brand, helping them build lasting relationships.

Multiple Campaigns Across Brands: They effectively managed multiple campaigns for their three brands, Piggy Paint, Sophie, and Rock the Locks, allowing them to target specific collaborations and product launches.

Easy-to-Use Platform: As the business owner stated, “The platform is so easy to use, and that’s huge. It’s easy to learn, and you can do things fairly quickly... I love how easy it is to communicate with creators.”