HomeSocial Cat - Find micro influencers

Small Brands

Work with micro-influencers on budget-friendly campaigns

Growing Brands

Raise brand awareness, get licensed UGC, and boost sales

Agencies

Scale your client campaigns on Instagram and TikTok

Apps & Digital Services

Differentiate your app with vetted influencers

E-commerce

Use influencers to scale your e-commerce business

Features

Influencer Marketplace

Find micro-influencers for collaborations fast

Influencer Search

Find the right creator on our Influencer Marketplace

Influencer Gifting

Get your products in the hands of real influencers with Social Cat

Channels

Instagram

Build and grow your presence on Instagram

Shopify

Grow your Shopify store with gifted & paid campaigns

TikTok

Go viral on TikTok with vetted influencers

Campaign Goals

Build Brand Awareness

Reach engaged audiences interested in your products

Get Licensed UGC

Licensed for marketing channels and materials

Explore

Should I Work with Big Influencers?

Micro-influencers are 3x more engaged compared with big influencers.

Work with Micro-Influencers

Reach your audience with impactful, targeted campaigns

Influencer Showcase

Check out some of our 50,000+ influencers

Content Showcase

See some of 50,000+ videos and photos created

Discover More

Success Stories

See case studies from some of our brands

Help Center

Get your questions answered with our FAQ

Reviews

How others say we're better

Contact

Get in touch with our team

Blog

What our team thinks

Insights & Tools

Social Cat versus Other Influencer Platforms

See which influencer platform is best

Instagram Engagement Rate Calculator

Calculate your Instagram engagement rate

Business Tools

Growth and productivity business tools

PricingFor Influencers
Log in →
Social Cat - Find micro influencers

Created with love for creators and businesses

Who we help

  • Small Brands
  • Growing Brands
  • E-commerce
  • Apps & Digital Services
  • Agencies

Features

  • Influencer MarketplaceNew
  • Influencer SearchNew
  • Influencer GiftingNew
  • For Influencers
  • Glossary of Influencers

IndustriesNew

  • Fashion
  • Beauty
  • Wellness
  • Skincare
  • Jewellery

Channels & Goals

  • Instagram
  • TikTok
  • Shopify
  • Build Brand Awareness
  • Get fresh UGC

InfluencersNew

  • Jewellery
  • Wellness
  • Skincare
  • Fashion
  • Fitness
  • Beauty
  • Travel
  • Food
  • Hair
  • Pet

Resources

  • Content Showcase
  • Verified ReviewsNew
  • Success StoriesNew
  • Our Influencers
  • Help Center
  • Contact
  • Blog

Insights & ToolsNew

  • Instagram Engagement Rate Calculator
  • SocialCat Logo vs Others
  • SocialCat Logo vs Upfluence Logo
  • SocialCat Logo vs Insense Logo
  • SocialCat Logo vs Modash Logo
  • SocialCat Logo vs Heepsy Logo
  • SocialCat Logo vs Grin Logo
  • Business Tools
Terms of service•Privacy policy

90 High Holborn, London, WC1V 6LJ

© 2025 by SC92 Limited. All rights reserved.

Terms of servicePrivacy policy

90 High Holborn, London, WC1V 6LJ

© 2025 by SC92 Limited. All rights reserved.

  1. Home
  2. ·Blog
  3. ·How small brands discover top hashtags for Instagram
BusinessSocial Media

How small brands discover top hashtags for Instagram

Search for hashtags and see which ones are commonly used by other users. It's important to regularly update and monitor your hashtags to ensure that you use the most relevant ones.

Stefan A.

by Stefan A.

2 years ago· 5 min read
How small brands discover top hashtags for Instagram

Ranking for popular hashtags on Instagram is challenging, particularly when many brands repeatedly use the same hashtags in a crowded industry.

In this article, we’ll share a few better alternatives to generate small but consistent traffic from Instagram hashtags and reach new audiences.

What are hashtags?

A hashtag is a singular word or series of words used in the description of Instagram posts, the comments section, or in stories. They are marked with the "#" symbol, and their primary objective is to help the platform organize and categorize the content.

The Instagram algorithm aims to show the right content to the right users by organizing and categorizing content. For brands and content creators, the main goal of using hashtags is to reach and engage with fresh, new audiences.

How to find valuable hashtags for your brand

Check out what your audience is already using

As a small brand owner or marketer, you have a rough idea of your audience, but the challenging part is finding out what hashtags they use when browsing for products. A customer rarely posts on Instagram when they buy a new product or service, except in very few cases.

Instead, you can check what micro-influencers in your niche post on Instagram.

Check out this blog article to learn how micro-influencers build tight-knit, authentic communities which are always eager to discover products. Have a look at five micro-influencers in your niche and see what hashtags they use regularly.

To do this, head over to the Explore tab and start searching. We recommend staying away from hashtags with a high volume of searches, as it will be hard to rank for those; from our data, we believe between 10k and 100k is a safe range to start with.

Start a short Excel document to track the hashtags you find relevant for your Instagram account and use them in your posts.

What are your competitors using?

Check what your competitors are using to understand better what hashtags you can use or search for. The process here is straightforward: use the same Excel document you started and import relevant hashtags your competitors are using.

Of course, we advise you not to copy-paste what they use but rather try to find some hidden gems that seem relevant to test out.

Takeaway - keep it simple

A search on Google will reveal countless methods and secret ways to find hashtags that will make or break your game. From our point of view and experience, with these two methods above, you can put a process in place that will: not require a lot of time to set up and run, be more than enough to start and optimize as you go.

Small brand owners don't have the time and energy to research hashtags.

So instead, start simple, measure, and adapt as you go. Another reason why we think it's worth keeping it simple: the Instagram algorithm is constantly improved, tweaked or updated, so the rules change too fast to keep it up sometimes.

On top of these two methods, you can use a social media scheduling tool like later.com that also offers a hashtag discovery function.

Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.

Best practices

How many hashtags should you use per post?

Instagram allows its users to add a maximum of 30 hashtags per post. There is no right or wrong here; use as many as you discover, depending on your objectives and time availability.

Should brands use hashtags in all their posts?

Yes, both brands and creators or anyone trying to reach and engage with more people should use hashtags in all their posts; place them either in comments or descriptions.

Avoid using the exact same hashtags in the same order for every individual post you make; Instagram might flag this as suspicious; instead, mix them up and constantly add new entries instead of those that don't perform.

Should brands use hashtags in stories and reels?

Yes, of course. Add up to three hashtags for each story or reel; more than three will become quite messy and visually annoying for users, so our advice is to keep it simple.

How to track the top hashtags for Instagram

Follow these simple steps:

  • Head over to any Instagram post on your page
  • View Insights
  • Scroll to Reach
  • From Hashtags or From Explore

It will show you precisely how many users visited your profile from the mix of hashtags you used for the specific post.

Final Notes

Keep the process simple and efficient by researching and measuring what hashtags work for your brand and avoid overcomplicating things. From our perspective, hashtags only won’t do miracles for your social media presence but mixed with an awesome content strategy, they both can reach and engage new audiences.

Table of content

  1. What are hashtags?
  2. How to find valuable hashtags for your brand
  3. Best practices
  4. How to track the top hashtags for Instagram
  5. Final Notes

Spread the word

Looking for influencers?

Start Free Trial
Table of content
  1. What are hashtags?
  2. How to find valuable hashtags for your brand
  3. Best practices
  4. How to track the top hashtags for Instagram
  5. Final Notes
Stefan A.

About Stefan A.

Stefan is a Growth Marketer turned founder with a background in customer acquisition, Influencer Marketing, and early-stage startups. At Social Cat, Stefan drives day-to-day operations and growth, helping small brands connect with the right influencers to scale their reach and impact.

Share now!

Related articlesView all →
Prevent loosing marketing budget
BusinessGrowth

How Ad Fraud Detection Solutions Can Save Your Marketing Budget

Have you ever thought that ad fraud can drain your marketing budget?

Guest Author

by Guest Author

· 6 months ago
Influencers shaping learning today
EducationalInfluencer Marketing

How influencers are shaping the future of learning for students

Curious to see how the students learn?

Guest Author

by Guest Author

· 6 months ago
Thumbnail
Social MediaBusiness

Mastering Instagram for business: live videos and getting views for brands

Have you ever thought about how to boost your brand on Instagram with live video strategies?

Guest Author

by Guest Author

· 6 months ago
Work with Influencers