10 AI Content Writing Tools for Influencer Marketing

AI writing tools like ChatGPT can save you significant time, whether you’re an influencer or brand owner. That’s partially why we’ve included AI writing assistance for influencer briefs on our influencer marketplace.

But this article isn’t about us. It’s about helping you find the best AI writing tools for your situation.

There are a lot of AI writing tools out there. While most of them are optimized for blogging, there are a few that can help you with other content marketing needs, too. In this article, we’ll analyze the top AI writing tools in-depth, emphasizing how much they can assist you with influencer marketing.

But first, let’s discuss what you need to consider before you pick an AI content writing tool for your brand or content creation business. ⬇️

What factors should you consider when picking an AI writing tool?

If you want to use AI writing tools to help with influencer marketing, your needs will differ from the average consumer. So, let’s talk about how all of the following apply to brands and influencers:

Content quality & tone adaptability

Free AI tools and plans often have a problem: they sound like a robot wrote them.

The writing isn’t bad, of course. But there’s something that doesn’t sound quite human to us. This is bad for sales and readability. It’s also bad if you’re trying to create relatable Instagram captions.

So make sure the AI tools for writing you choose can write like humans. They’ll often call this “Humanizing” the writing.

The other thing you need to consider is your personal or brand voice. It’s essential to keep your messaging consistent. Does the AI tool allow you to specify what tone to use? Can you upload your existing content and ask it to match?

Further, can you adjust tones based on the platform you’re using? For example, here are some free Instagram stories tips: Instagram requires a casual tone of voice. No one wants to read super formal language when they log in. On the other hand, LinkedIn needs a more professional touch–starting a post with something like, “Hi, besties!” would be completely inappropriate.

Influencer & brand-use cases

This is a big one. It may be one of the best AI tools for writing, but if it’s going to be the right one for you, it must support your needs. Many AI writing tools are optimized for blogging, which isn’t the only thing influencers and brands need for influencer marketing.

For influencers, check if the tool can write:

• Social media captions.
• Product descriptions. You’ll often need these when making content for brands.
• Email pitches for reaching out to brands.
• Scripts for product pitches.

For brands, check if it supports your side of the influencer marketing process. Can it write:

• Captions.
• Product descriptions.
• Emails for recruiting influencers.
• Influencer briefs.
• Ad content and scripts.
• Blog content. Yes, you may want some of this, too–bloggers do count as influencers.

If a product can help with creator- and brand-facing content, that’s the best-case scenario. However, if one side or the other needs further customization or detail, you may have to use two separate products.

Ease of use & UX

How easy is the platform to use?

Sometimes with small business tools, you must accept a little complexity as a trade-off for increased customization and functionality. But generally speaking, you want your user interface (UX) to be as easy to navigate as possible.

Why is ease of use important? There are a few reasons, namely:

• If a platform is easy to use, you’ll use it more.
• It’ll save you time right away.
• It’ll be easier to train someone else to use it, too.

The last thing you need is to spend a bunch of money on AI writing tools that you never use because you don’t like them. They need to be fun and as simple as possible to use.

Again, when it comes to influencer marketing tools, make sure they offer templates and workflows specific to content marketing and social media. If they don’t, they may not be worth your time.

Collaboration features

Sometimes, you need to work with other people–other team members, for example, or influencers. Figure out if the AI writing tool supports that. Can you:

• Share drafts?
• Leave comments on work?
• Integrate it into your existing project management software?

You may also need to purchase additional logins for these collaborations. Check pricing pages to see how much it costs to purchase the number of seats you need.

SEO & optimization capabilities

Although search engine optimization (SEO) is primarily for websites, keyword research can help you grow on platforms like YouTube, Instagram, and Tiktok. So look for AI content writing tools that offer the following:

• Keyword suggestions. You can often use these as hashtags or in captions, too.
• Meta descriptions. These are great for optimizing blog posts for Google searches.
• Reliability tools will make it easier for people to engage with your words. You may also see this called “humanizing” text in some of the AI product descriptions.

Find tools that optimize text for the platforms you’re trying to rank. Getting your website to show up on Google requires different things than ranking on TikTok. So pick a tool designed to work on the platforms you use.

Integration with other tools

Any AI tools for writing that you purchase need to work with your existing tech stack. Here are a few things to consider from an influencer marketing perspective:

• Does it integrate with your social media scheduler of choice?
• Does it integrate with your content management system–for example, your Wordpress website or Shopify store?
• Does it integrate with your influencer marketing platform, like Social Cat?

You may get around some of these problems using third-party integration software like Zapier. But, the more integrations the software supports, the less likely you will run into problems when moving content from one place to another.

Pricing & scalability

Obviously, you need to be able to afford to use a tool for it to be a good fit. Many AI writing tools have free trials to try them out, but you’ll have limited functionality and eventually want to upgrade.

So ask yourself these questions when assessing which AI to use:

• Do they offer a free trial or free plan so you can try it out? Free AI writing tools are often not as good as paid ones, but that doesn’t mean you don’t want to ensure a tool works for you before paying for it.
• Is it cost-effective for your business’s budget? This applies whether you’re a brand or a creator.
• Are their plans flexible and scalable as your content needs grow? You don’t want to be locked into a contract that no longer serves your needs.

AI customization & training

For this section, we’re not talking about how easy it is to train other people to use the AI writing tool. That’s covered under “ease of use.”

No, we’re talking about how easy it is to train the AI tools.

• Can it write in your brand voice?
• Can you train it to write new ad campaigns based on old ones?
• Can it write new product descriptions that match your existing ones?
• Does it offer ways to create rules or pick a specific tone of voice so it aligns with your branding?

Plagiarism & originality checks

One big concern with AI is that it tends to copy things from other places on the internet–or just flat-out make things up. Make sure the AI writing tools you choose include checkers for plagiarism, originality, and facts. At the very least, you need something that will flag AI-generated content for a human to review.

It may not seem like a big deal if AI plagiarizes someone else, but it’s illegal in many countries and significantly hurts your rankings in search engines and on social media websites. Plus, if people discover the copying, they won’t trust you.

The best AI writing tools for content creators in 2025

We’ve collected a list of some of the best AI tools for writing that you’ll find on the internet–with one notable exception. We haven’t included ChatGPT, because we assume you’ve already heard of it and you’re looking for something that’s customized to your needs.

So in the sections that follow, you’ll find some of the best writing AI tools out there, sorted by the purpose they serve. We’ve included AI tools from social media, content creation, article writing, and more! We’ve paid special attention to which ones are the best tools for content creators and brand/influencer collaboration.

Here’s a rundown of each tool:

Copy.ai: Best for templated workflows

Copy.ai is a robust AI content writing tool for businesses hoping to simplify their AI workflows. For influencer marketing, it can help you with your content and lead-generation processes.

Price: Paid plans start at $49/month

Pros:

• You can use their content creation workflows to create scripts, captions, and more for influencer marketing.
• You can create drafts of SEO content for influencers to edit and post on their blogs or social media accounts.
• You can use their client prospecting workflows to recruit new brand collaborations if you're an influencer. This might work for brands doing influencer outreach, too.

Cons:

• It’s not built for social media marketing, so some features you need may be missing.
• You’ll need to pay at least $250/month for functionality that allows you to collaborate.

Rytr: Best all-around AI content writing tool

Rytr is a highly accessible and easy-to-use AI content-writing tool. It can write anything from social media copy to text messages, and it’s one of our list's best-value AI writing tools.

Price: Paid plans start at $7.50/month

Pros:

• You can use it to edit content or autocomplete existing writing.
• They have a social media ad caption generator.
• You can use it to create bulleted product descriptions to share with influencers.
• They have generators for two popular copywriting formats: AIDA and PAS. You can use these to outline videos or sales copy.
• It’s easy to use
• It has built-in options for mood, tone, formats, and the number of variants you want.
• They have a ton of integrations for Asana, Gmail, Slack, etc.
• Their Google Chrome integration makes it easy to use it across projects.
• You can save specific brand voices and tones to use across projects.

Cons:

• Because they have predetermined options for tone and content format, creating the exact content you want may be painful. However, we don’t think this will be much of an issue for influencer marketing collaborations.
• You must pay more monthly if you’re working with multiple clients (for example, as an influencer or copy agency).

Copysmith: Best for branded copy

Copysmith owns Rytr but also offers two other products: Describely and Frase. These tools are a powerhouse for dominating SEO, product descriptions, and marketing copy.

Price: The entire suite starts at $73.50/month if you pick the cheapest paid options for each tool.

Pros:

• You get all the pros of Rytr plus SEO content and AI-powered product description tools.
• They have excellent integrations for all of their products.
• Big brands like Marshalls, Dell, Target, and Ford use these tools.

Cons:

• Most of the value of this package–at least for brands and creators using AI writing tools for influencer marketing–comes from Rytr. Since it’s 10% of the cost of the entire package, this feels like too much to pay unless you need Describely & Frase for other reasons.
• Describely offers no free plan or trial.

Writesonic: Best for SEO content

Search engine optimization–aka SEO–isn’t the first thing you think of with influencer marketing. But influencers can use to make their portfolios rank in search engines–and brands can use it when they’re collaborating with bloggers. If these ideas appeal to you, Writesonic may be for you.

Price: Paid plans start at $39/month

Pros:

• You can use WriteSonic to audit your website and see where you can improve your SEO ranking.
• It simplifies the entire SEO process, including AI writing tools for research, writing, and optimizing for SEO.
• It integrates with Wordpress and social media platforms.
• They also offer a product called “Socialsonic,” which can help you become a LinkedIn thought leader or influencer. It’s a separate product with different pricing, but it’s a great option to get into B2B marketing.

Cons:

• SEO optimization isn’t usually your first concern when getting into influencer marketing… So unless you’re ready to try some advanced strategies, Writesonic is likely more than you need.
• At the same time, there are no tools for short social media captions, finding influencers or clients, or optimizing ads–which you generally need to run an influencer marketing strategy.

ContentBot.ai: Best for customizable workflows

ContentBot.ai gives you tons of options for customizing AI workflows. If you want to automate your content production even further, it’s a great option.

Price: Starts at $9 per month.

Pros:

• You can upload files containing your favorite AI prompts to Contentbot.ai to make the process easier.
• They have a humanizer feature to make it easier for people to read your content.
• They offer a ton of options for customizing your workflows.
• You can use it to write in over 110 languages.

Cons:

• There will be a steep learning curve if you aren’t already familiar with creating workflows–for example, email sequences.
• It’s geared toward creating blogs and marketing workflows, so it may have limited uses for influencers or influencer marketing.

Anyword: Best for A/B testing

What if you could test how audiences will respond to your messaging before you run an ad or post that caption? Anyword is an AI plugin designed to help you pick the right sales messages, every time.

Price: Starts at $39/month.

Pros:

• They have tools specifically designed for optimizing your social media marketing.
• You can use Anyword to increase your current reach & engagement by up to 20%.
• They’ll help you tailor content to specific audiences to create more compelling copy.
• Plus, they can help with things like demand generation and email marketing.
• It integrates with most AI writing tools to help you pick the right versions, every time.

Cons:

• You must use Anyword in addition to other AI tools for writing. It doesn’t generate content–it simply edits AI-generated content elsewhere.
• This also means that Anyword is added to your budget in addition to what you’re paying for AI content writing tools.

Jenni: Best for research & academic papers

Jenni is geared toward students and researchers. You can use it to write blog posts, prepare speeches, or present research–all of which have applications in business, too.

Price: Paid plans start at $12/month

Pros:

• It automatically incorporates citations into your writing, so you don’t have to worry about plagiarism.
• It will suggest ways to expand your writing as you work.
• Several prestigious colleges and universities use it.
• It will summarize research papers for you to speed up your research process.

Cons:

• It’s only available on desktop.
• While it’s excellent for fact-based speech or scriptwriting, it’s not designed to write social media captions or other assets you need for influencer marketing.

Writer: Best for custom-branded AI stacks

Writer helps companies build custom AI-powered solutions for their brand. You can use it to create any writing AI tools your heart desires.

Price: Paid plans start at $18/month.

Pros:

• It’s customizable because you’re making AI writing tools for your business.
• They have tons of templates to get you started.
• Once you find a system that works for your business, you can set up Writer to duplicate it using AI. This applies to influencer marketing workflows, project management, customer support, and more.
• You can set up style guides so creators don’t accidentally violate your brand’s principles while making content.

Cons:

• Since you’re building custom AI writing tools, this product is more complicated to learn than others on this list.
• If you aren’t looking to build AI apps for your business and want an off-the-shelf solution, you probably don’t need a subscription to Writer.

Regie.AI: Best for sales prospecting

Regie.ai is an AI-powered sales prospecting tool that helps you automate everything except the actual conversations with potential clients. Although these processes can often be applied to influencer marketing, their applications for influencer marketing are minimal.

Price: They do not list prices on their website. You must talk to a sales agent to find out how much it would cost your brand.

Pros:

• Using AI writing tools like Regie.AI allows you to streamline all the “busywork” sales reps do, giving them more time to talk to potential customers and make sales.
• It simplifies your sales prospecting tech stack.
• You may be able to use some of these prospecting workflows to reach out to influencers, too. The flows may need some major adjustments, but if you need the sales software and have people who can also reach out to influencers on your behalf, just using one AI tool might be worth it.

Cons:

• If you don’t rely on sales reps making cold calls, you won’t have much use for this software.
• The fact that they don’t list their prices makes us think it will be expensive.

Scalenut: Best All-in-one SEO tool

Scalenut is a comprehensive SEO writing and monitoring platform. It’s built to help you scale your search engine optimization results, fast.

Price: Starts at $20/month.

Pros:

• You can hire their experts to steer your SEO strategy, for a completely hands-off approach.
• It will write SEO content for you–their website emphasizes that it’s factually correct and humanized.
• It monitors your website and tells you when content needs to be refreshed and why.
• It analyzes your traffic data and shows you how you can further optimize your website.
• Basically, it covers all of the best practices for SEO.
• If you’re an influencer, you can use this to grow your personal website or portfolio.

Cons:

• It may not be helpful if you’re not trying to grow through SEO optimization and blogging.
• Their free trial only lasts 7 days.

Conclusion: How AI tools can help creators and brands

As a creator, it’s easy to think, “I don’t need AI! It’s just going to take my job!”

But it’s not going to take your job. There’s something incredibly special about the human-to-human connection that AI can never replace. However, using AI writing tools can help you get your job done faster and better.

There are multiple benefits of AI writing tools for creators. With AI, you can become superhuman in writing captions that captivate audiences. If you’re having an “off” day, your AI assistant can help you by scripting a video, giving suggestions on how to respond to clients, and recruiting new ones. It can take busy work off of your plate so you have more time and energy to focus on what you love: creating content.

This is near to our hearts because, as one of the best UGC platforms for creators, we LOVE helping creators get more work with brands. Anything that can support your journey to making a full-time income as a creator is a win in our book.

That’s why we hope you’ll try one of these tools. Your choice will depend on your needs, of course, but we think Rytr and Jenni are the best AI tools for social media on this list. But the choice is yours–all that’s left is to see how these AI tools can take your content creation to the next level.