CLCKR is a tech and mobile accessories company that operates in the USA and the UK. CLCKR creates unique ranges of accessories that cover the latest tech gadgets on the market.
Their target market is men and women between 15 and 50 years old.
Niche
The Challenge
CLCKR had difficulties getting the user-generated content necessary for their marketing channels. Initially, they turned to influencer agencies to partner up, but the monthly costs were too high for a small brand looking to grow.
Besides the agency's monthly costs, the influencers required to work with were looking for paid collaborations in general and extra fees for content licensing.
Another solution they were looking to explore was photoshoots, but from their experience working with other brands, they know that potential customers are looking for organic, raw, and real-life content instead of studio-edited content with their products.
"The main goal of working with micro-influencers is user-generated content. As a small brand, we do not have the cash flow to pay for content licensing, and photo shoots are out of the question. Plus, there is one more problem with photo shoots. We have learned that people don't want to see edited photos with good-looking models (nothing wrong with that) using their products. They prefer seeing real people, good and bad, just like we all are using products, so it was somehow intuitive to move towards micro-influencers. To sum up, we were attracted by the accessible costs for us as a small brand via gifting and Social Cat pricing compared with agencies, databases, and photoshoots."
The Solution
CLCKR turned to Social Cat after discovering it on Instagram ad to create a pipeline micro-influencers that can create authentic content.
Working with Social Cat, CLCKR worked with a few dozens of micro-influencers interested in gifted campaigns exclusively. The Social Cat pricing was way more attractive than their previous options; plus, with Social Cat, they could use the UGC obtained on their marketing channels at no extra cost.
Besides getting the necessary UGC, CLCKR could also cut down on time to find the right influencers for their brand. The Social Cat matchmaking system delivered the right micro-influencers for their campaigns directly in their Inbox weekly.
The Results
CLCKR completed 28 collaborations with micro-influencers on Social Cat and have 44 other collaborations in progress.
CLCKR worked exclusively on gifted collaborations on Social Cat. The only costs related are the gifted products and the Social Cat subscription. There are no other costs related to micro-influencers payments or content usage rights.
"Social Cat has been a great platform for us to find micro influencers to enhance our influencer programme and get our product out there. The site is easy to navigate and connect with creators. Great for getting UCG from creators around the world."
- Collaborations completed
- 28
- Avg followers per influencer
- 9,460
- People reached
- 52,979
- Total cost
- $824
- Impressions
- 68,872
- CPM
- $12
Check some of the collaborations
Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.
Final Notes
CLCKR is just one of the thousands of satisfied brands that chose to work with micro-influencers on Social Cat.
Influencer marketing is a must have a tool in the stack of any marketeer or business owner. It works great in addition to your paid acquisition channels to generate awareness, build brand trust and get user generated content to use in your ads.
Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.
