How to Hire TikTok Influencers Who Drive Sales in 2024

If you're wondering if hiring TikTok influencers could be the key to finding new customers, this article is for you!

Catalin Jian

by Catalin Jian

· 9 min read

Want more sales?

I mean, who doesn’t– right?

If you’re wondering if hiring TikTok influencers could be the key to finding new customers, this article is for you!

First, some truth: Advertising on TikTok isn’t the right choice for every brand, but it’s a goldmine if your audience is on TikTok. You just need the right influencers to spread the word or even go viral.

In this article, we’ll show you how to hire TikTok influencers, including:

  • How to find TikTok influencers to hire
  • What to look at when deciding how much to pay them
  • What you can expect from different types of influencers
  • And more!

Let’s get started!

Is your audience on TikTok?

We know. You’re jazzed about advertising your brand on TikTok. Just wait a minute. Before you start looking for TikTok influencers, ask yourself this question:

“Is my brand’s ideal audience on TikTok?”

According to a study published by Statista in January of 2024, users between the ages of 18 and 24 make up the biggest percentage of TikTok’s global audience (around 37%), followed by people between the ages of 25 and 34 (around 33%).

So TikTok’s audience skews young– not a surprise. But what may surprise you is how steep the dropoff is. Here’s what they found:

Not pictured: the 6.3% of TikTok’s audience over 55 years old. 3.3% were female and 3% were male.

Something else that might surprise you: In every age group except 55+, there were slightly more men on TikTok.

We don’t know if these statistics will delight or disappoint you. But we can tell you that the numbers will look similar in countries like the USA, UK, and Australia.

So before you hire TikTok influencers, look at the stats and ask yourself– is my audience here? Is it worth the money and hassle?

Types of TikTok influencers for hire (plus why you might– or might not– want to work with them)

Assuming your audience is on TikTok, you need to decide what type of TikTok influencer you’re looking for. We know this can feel boring, but stick with us– it’s important.

Here are the types of influencers you’ll find on TikTok:

  • Nano influencers: up to 5,000 followers.

Nano influencers are good at generating engagement and sales in super-targeted niches, because their audiences are small, loyal, and engaged.

However, the amount of brand awareness they can create for you is limited, and they may be less experienced at content creation.

  • Micro influencers: 5,000-50,000 followers.

Micro influencers are still considered small, but are good at generating sales and engagement. Their audiences are niche and pay a lot of attention to what the influencer posts.

A micro influencer will be the best option if you’re looking to increase sales. If you’re more interested in creating brand awareness, you’ll want a macro influencer.

  • Macro influencers: 50,000-500,000 followers.

Macro influencers are excellent at spreading brand awareness, but their engagement and sales rates tend to be lower.

This is because they’re less niched– their followers have various interests and follow them just for one of their interests. Don’t expect high engagement or the kind of loyalty that brings in a lot of sales.

However, it’s good choice if more people find out about your brand– so if you’re okay with paying for brand awareness without necessarily getting sales, a macro influencer is a great choice.

  • Mega influencers: over 500,000 followers.

Mega influencers are great for brand awareness, and they may be good for sales, too– not because their engagement rates are high or their audience is more niched (they’re not), but because you’re dealing with such a large number of followers.

Unfortunately, it’s very hard to reach mega influencers, and they’re expensive.

How to hire TikTok influencers for your brand in 2024

Finally, we’ve made it to the point of this article– thanks for sticking it out!

Now that you know 1) Whether or not you should even be advertising on TikTok, and 2) The kinds of influencers out there, we can get to work.

By the way, these tools will also help in deciding who to hire. Check them out before making a decision. 😊

Let’s break it down, step-by-step:

Step #1: Decide what type of TikTok influencer you want to hire

Our advice is to stick with smaller influencers when you’re starting. Start with nano influencers. Then, when you get the hang of that, start working with micro influencers.

After that, you can try with macro influencers.

This should go without saying, but choose influencers in your niche. It will be harder for you to generate sales or any kind of interaction if you pick influencers who aren’t. Just because an influencer’s profile looks good, doesn’t mean it’s the right fit for your brand.

Step #2: Find influencers

Now that you know what kind of influencers you want, it’s time to find them! There are a couple ways you can do this:

  • TikTok marketplace. You can find influencers directly on TikTok! It’s a good option, but be warned: It can be time-consuming. Plus, most influencers don’t spend time there or respond to messages. So, it’s free but will cost time and effort.
  • Social Cat. TikTok influencers apply to work with you, which means they’re already interested in and engaged with your brand. They’ll tell you what TikTok post they want to do for you, and you can communicate with them via in-platform messaging.

The best news? 82% of the TikTok influencers on Social Cat are nano and micro. That means they’re PERFECT if you want to generate sales cost-effectively.

If you want to seek out influencers yourself, you can do that too. You can search our database of 19,000 TikTok influencers anytime you’d like. Filter by niche, gender, engagement rate, or location– whatever you choose!

Start a free campaign to work with TikTok influencers today!

Step #3: Negotiate the payment

On Social Cat, many influencers do gifted collaborations for your brand. In those cases, there’s no need for negotiation. Start a gifted campaign for FREE to see what we mean.

If you want to do a paid collaboration, influencers will tell you how much they want to charge you. We suggest checking the following metrics:

  • Views or plays
  • Likes
  • Comments
  • Engagement rate

If you’re wondering how you’ll communicate with them to negotiate prices, we have a messaging system that allows you to communicate directly with TikTok influencers. Once you agree on the price, we have a ton of templates for contracts– so no worries about that, either!

If you don’t go with Social Cat, you’ll have to send either DMs or emails. Learn more about why this isn’t a good option.

Bonus tip: Check their metrics

If you’re thinking of working with an influencer and only a few of their posts have high engagement, we have bad news: your post probably won’t be one of their lucky ones.

Look for consist results. Otherwise, there’s no guarantee their random post that got a lot of views wasn’t just a fluke, and the rest won’t get any attention. If metrics make you think their price is too high, negotiate.

Once you agree on a price, you’re ready to proceed with the final steps of the collaboration!

Recap– how to hire TikTok influencers

  1. Decide what type of TikTok influencer you want to hire.
  2. Find them using one of the methods listed above.
  3. Decide on payment and negotiate their price, keeping an eye on their metrics.
  4. Get their address and send them products to use in their content.
  5. See the collaborations go live.

The best way to hire your first TikTok influencer

Hiring TikTok influencers can be lengthy and painful, but it doesn’t have to be.

What makes it easier? Knowing the kind of influencer you’re looking for (this article should help), and using a platform that allows them to come to you, not just the other way around.

If you’re ready to hire your first TikTok influencer, why not start a free campaign with Social Cat, and see who applies? You might find an amazing nano or micro TikTok influencer for your brand!

Catalin Jian

About Catalin Jian

Jan is a Growth Marketeer specialising in Content & SEO at Social Cat. He's writing our weekly newsletter and leading the Social Cat blog and academy.

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