The introduction of Google's AI Overviews changed the game. Even strong SEO work isn't enough anymore.

AI-generated answer blocks sit above organic results and pull from multiple sources at once. Your brand can be mentioned without getting a click, or worse, left out entirely while competitors shape the conversation. Traditional rank trackers miss this completely, and Google Search Console doesn't break out the data you need.

So, how do you actually track where your brand shows up in AI Overviews?

We tested the best Google AI Overviews trackers for 2026 and broke down what works. Whether you're an SEO specialist explaining sudden traffic shifts, an agency owner reporting across all SERP features, or a brand manager controlling how AI platforms describe your products, this guide covers you.

You'll see:

• How to evaluate Google AI overviews tracking tools based on accuracy and features
• Which platforms fit into agency workflows
• Real use cases from teams already using these trackers
• Practical implementation steps you can start this week

Read on to find the best Google AI Overviews tracker!

AI Overviews Tracking Software: Comparison Table

Key Criteria for Evaluating an AI Overviews Tracker

We tested multiple AI Overviews tracking tools against key criteria to see what separates effective platforms from ones that miss critical data. Here's what we evaluated:

✅ Detection Accuracy: Does the Google AI Overviews tracking platform consistently flag when keywords trigger AI Overviews? Some missed mobile results entirely. Others showed false positives on the desktop.

✅ Brand Mention vs. Source Link Tracking: Your brand can appear without your site getting linked. Therefore, Google AI Overview tracking tools need to separate brand mentions in the overview text from actual domain citations.

✅ Citation Position Data: Google AI Overviews tracking tools should show which specific URLs Google pulls and track citation position over time: first source versus buried at position six.

✅ Share of Voice & Competitor Comparison: The best AI Overviews trackers reveal which domains appear alongside yours, citation frequency, and your percentage of AI Overview mentions versus competitors.

✅ Multi-Device & Multi-Country Coverage: Daily tracking across desktop and mobile in multiple markets matters, since AI Overviews vary significantly by device and region.

✅ Reporting, Dashboards & API Access: We looked for visual dashboards that show trends at a glance, white-label report quality, and API integration with Google Analytics or Looker Studio.

✅ Ease of Use & Workflow Integration: The best Google AI Overviews trackers should fit into existing workflows without requiring extensive team training.

✅ Pricing Structure: We compared pricing models to see how they translate to actual monthly costs per client.

Best AI Overviews Trackers

1. SE Ranking

Source: SE Ranking

If you’re looking for a way to monitor both traditional Google SERPs and its AI results, SE Ranking should be your top choice as it combines both. This platform lets you track your positions in Google’s top 100 and in AI Overviews. Beyond that, SE Ranking covers Google’s AI Mode and Gemini, ChatGPT, and Perplexity.

SE Ranking’s AI Overviews Tracker helps you monitor when your target keywords trigger AI Overviews, detect brand mentions and links inside those AI-generated snippets, and track how often your site is cited compared to competitors.

Key Features:

• AI Overview Tracking:
  • Detects which tracked keywords trigger AI Overviews and which don’t
  • Identifies if your domain is cited as a source and where it's positioned.
• Brand Visibility Insights:
  • Monitors where and how often your brand appears inside AIOs
  • Analyze cached AIO texts to see how your brand and competitors are presented
• Competitor comparison:
  • Benchmarks mentions, links, and positions against rivals
  • Highlights gaps and opportunities based on competitor visibility
• Source Intelligence:
• Displays the most-cited sources in AI Overviews
• Helps to get similar mentions or reverse-engineer strategies
• Global Coverage:
• Supports tracking across all countries where AI Overviews are available
• Reveals geographic differences in AI visibility
• Historical Trends:
• Delivers regular updates on the AI Overview presence
• Analyzes historical trends to catch performance shifts

Best For:

• SEO specialists who need accurate insights into their AI presence
• Agencies looking for reliable visibility data and competitive intelligence
• Brands aiming to understand how they appear—or don’t—inside AI Overviews.

Pros:

• One of the most complete AI Overview tracking stacks available
• Accurate mention and link detection, positions, and competitor data
• Easy integration into SEO workflows, API, and data exporting features
• Part of a broader SEO platform with a positive reputation and reviews

Cons:

• Sentiment analysis is not yet available, but cached AIO copies offer brand context
• Comes with higher pricing plans or as an add-on.

Pricing:

Google AI Overviews tracking is included in SE Ranking’s:

• Pro Plan at $119/month
• Business Plan at $259/month

Add-on packages (from $89/month) include more limits and features. A 14-day free trial is available.

Use Case:

A Catalan restaurant had no online presence when Barcelona agency EYClick started working with them. Using SE Ranking, the team achieved 300% traffic growth in three months and secured #1 rankings for competitive local searches.

As Iñaki Roca de Viñals, Head of Strategy & Partner at EYClick, explained: "SE Ranking gave us everything we needed in one place, from deep keyword and competitor data to progress tracking tools. It made it simple to grow our client’s local visibility step by step, measure real results, and clearly show the impact of our work."

One of the Reddit users mentioned: "SE Ranking’s AI Overview rank tracking gives us real data on when your site is cited, in what format (list, paragraph, etc.), and even shows prompts where you’re not cited but your competitors are. "

2. Profound AI

Source: Profound AI

Profound AI isn't a traditional SEO tool. It's an AI Overviews tracking tool built specifically for tracking how your brand appears across AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Users often highlight how the platform finally makes AI visibility measurable. One G2 reviewer put it this way: "The platform provides clarity and control over how our brand appears across generative search engines—something that used to feel like a black box." Profound shows what AI platforms say about you, which sources they pull from, and where you stand against competitors in AI-generated responses.

Key Features:

• Answer Engine Insights:
  • Tracks brand mentions and sentiment across AI platforms
  • Shows which websites get cited when AI talks about you
• Agent Analytics:
  • Monitors AI crawler activity on your site
  • Reveals which pages get referenced in AI responses
• Prompt Volumes
  • Estimates the conversation volume across LLMs
  • Helps prioritize which topics your audience actually asks AI about
• Shopping:
  • Tracks product placement in ChatGPT Shopping
  • Shows how your products appear in AI-driven purchase flows

Best For:

• Enterprise brands that need to understand and control how AI platforms describe their products
• Marketing teams planning to monitor not only traditional SEO, but also AEO
• Agencies managing AI visibility for multiple clients who need detailed reporting

Pros:

• Covers major AI platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews) in one dashboard
• SOC 2 Type II compliant with SSO and enterprise-grade security
• Responsive support team

Cons:

• API access is locked behind enterprise pricing
• The starter plan includes ChatGPT tracking only
• The amount of data can feel overwhelming at first

Pricing:

Profound AI has separate plans for brands and agencies:

For brands:

• Starter: $99/month (ChatGPT only, 50 prompts)
• Growth: $399/month (3 AI engines, 100 prompts)
• Enterprise: Custom (10 AI engines, tailored prompt limits)

For agencies:

• Agency Growth: $99/month + add-ons (10 pitch workspaces)
• Agency Enterprise: Custom (dedicated agency partner, premium Slack support)

Annual billing on brand plans gives you 2 months free. They don't offer a free trial.

Use Case:

Ramp wanted to improve how their Accounts Payable solution appeared in AI search results. After using Profound, they saw visibility grow from 3.2% to 22.2% within a month and moved from 19th to 8th among fintech brands in that space.

3. Rankscale AI

Source: Rankscale AI

Rankscale AI is a GEO (Generative Engine Optimization) tool built for tracking brand visibility across AI search engines. It covers platforms like ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini, DeepSeek, Mistral, Grok, Copilot, and AI Mode.

What stands out is the credit-based pricing model. You buy credits and allocate them however you want across clients, engines, and tracking frequency.

Key Features:

• Brand Dashboard:
  • Centralized view of visibility, competitors, citations, and sentiment
  • Enables monitoring of multiple brands from one hub
• Performance Tracking:
  • Monitors Visibility Score, Average Position, Mentions, Citations, and Detection Rate
  • Interactive graphs show trends over time with period comparisons
• Competitor Benchmarking:
  • Auto-identifies competitors from your tracked terms
  • Compares visibility, rank, sentiment, and citations side by side
• Citation Analysis:
  • Shows which sources AI pulls from when answering queries
  • Breaks down by domain, category, and hourly trends
• Sentiment Analysis:
  • Tracks how AI describes your brand
  • Visualizes keywords in word clouds to spot reputation patterns
• Website Audits:
  • Scores your site's AI readiness from 0-100%
  • Compares current vs. improved content

Best For:

• Agencies managing multiple clients with different tracking needs and budgets
• SEO teams that want granular control over which AI engines to monitor
• Brands focused on competitive benchmarking and citation-level analysis

Pros:

• Includes most of the major AI platforms in one tool
• Unlimited search terms on all plans
• Free website audit available without sign-up

Cons:

• No live monitoring; data refreshes hourly at most frequent intervals
• Limited agency features
• Team workspace and data export are unavailable in the Essentials plan

Pricing:

Rankscale uses a credit-based system:

• Essentials: €20/month (120 credits)
• Pro: €99/month (1,200 credits)
• Enterprise: €780/month (12,000 credits)
• Custom Plan: Tailored credit amounts and features with scale pricing

All plans include unlimited search terms and access to all available AI engines.

Use Case:

Digimentals used Rankscale to track LLM visibility for their clients. Within days of monitoring queries and updating content based on the data, they got client websites ranking in Google AI Overviews. As founder Chris Velev shared: "We managed to rank a few client websites in AIO in matter of days using the data provided by RankScale. We monitored the query for a few days and based on the data we updated the content and ranked in AIO."

4. Otterly AI

Source: Otterly AIAlt: Otterly AI GEO

Otterly AI is an AI Overviews tracker that monitors brand mentions and website citations across ChatGPT, Google AI Overviews, Perplexity, MS Copilot, Google AI Mode, and Gemini. As one of the best AI Overviews trackers for smaller teams, it focuses on making generative search visible and actionable.

Users often praise how quickly they can get started. As one G2 reviewer shared: "The time-to-value was amazing, I was monitoring our first set of brand and product-specific triggers within one hour." The platform tracks not just if your brand appears, but the sentiment, context, and which sources get cited.

Key Features:

• AI Keyword Research:
  • Generates relevant search prompts based on your keywords, URL, or brand
  • Helps identify queries your audience actually uses on AI platforms
• Brand Reports:
  • Tracks brand mentions, visibility, and sentiment across all monitored AI engines
  • Compares your performance against competitors
• Link Citation Tracking:
  • Shows which URLs get cited in AI responses
  • Identifies external sources worth targeting for visibility
• GEO Audit:
  • Evaluates your website or URL on AI visibility factors
  • Provides actionable recommendations for optimization
• Alerting System:
  • Sends Slack notifications when your brand is mentioned
  • Tracks visibility changes in real time
• Workspaces:
  • Manage multiple brands and clients inside one subscription
  • Each workspace gets its own team members, reports, prompts, and audits

Best For:

• Solopreneurs and small businesses looking for affordable AI visibility tracking
• Marketing agencies that need intuitive dashboards to walk clients through
• Content teams monitoring how their brand appears in generative search

Pros:

• 14-day free trial available
• Affordable entry point compared to other Google AI Overviews and tracking tools
• Unlimited Brand Reports and team members on all plans

Cons:

• Big price jump between Lite ($29) and Standard ($189)
• Fewer AI engines than some competitors
• Google AI Mode and Gemini require extra add-ons

Pricing:

Otterly AI offers four plans:

• Lite: $29/month (15 search prompts)
• Standard: $189/month (100 search prompts, add 100 extra prompts for $99)
• Premium: $489/month (400 search prompts, add 100 extra prompts for $99)
• Enterprise: Custom pricing (custom prompts)

Google AI Mode and Gemini are available as add-ons on all plans. Annual billing saves 15%.

Use Case:

A solopreneur tested multiple AI tracking tools before choosing Otterly AI for client work. After one month, she upgraded to the Standard plan and signed her first AI brand optimization client. As she noted: "One thing that really sets Otterly AI apart is that it tracks the true results a consumer would see—not just querying via the API. This is a crucial difference."

5. Keyword.com

Source: Keyword.com

Alt: Keyword.com AI overviews tracking

Keyword.com is primarily a rank tracking platform that has expanded into AI Overviews tracking. It combines traditional SERP monitoring with tracking across AI platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Users consistently highlight its simplicity: "The dashboard is super clean and easy to use. I can quickly see how my keywords are performing across different search engines and locations."

Key Features:

• AI Search Terms Tracking:
  • Identifies which keywords trigger AI-generated responses mentioning your brand
  • Monitors search terms across multiple AI platforms
• AI Search Visibility Tracking:
  • Tracks how frequently your brand appears in AI search results
  • Monitors position changes over time
• Competitive Analysis:
  • Shows which competitors appear alongside you in AI search results
• Citation Tracking & Analysis:
  • Uncovers which websites and content AI platforms rely on for responses
  • Tracks citation patterns and frequency to understand brand representation
• Brand Sentiment Analysis:
  • Monitors the tone used to describe your brand in AI-generated results
  • Helps control your brand narrative across LLMs
• AI SEO Reporting:
  • Shares live, read-only dashboards with clients and stakeholders

Best For:

• Teams already using Keyword.com for SERP tracking who want to expand into AI monitoring
• Businesses looking for flexible, credit-based AI visibility tracking

Pros:

• 5 free Google organic tracking keywords on every AI Visibility Rank Tracker pricing plan
• Payment flexibility (you pay only for what you need)
• Clean, simple dashboard

Cons:

• AI Visibility Rank Tracker is a separate pricing plan
• Limited AI visibility features compared to competitors
• Free trial available only for the Google Platform pricing plan

Pricing:

Keyword.com offers three separate products:

• Google Platform: From $3/month (50 keywords, weekly updates) to custom pricing for 100,000+ keywords.
• Google API-Only: From $46/month for 5,000 keywords ($0.0092/keyword).
• AI Visibility: From $24.5/month for 50 credits.

Use Case:

A Senior Performance Marketer uses Keyword.com to track AI-related SERPs with clear, reliable reporting. As he noted: “Keyword.com makes SERP tracking for AI-related queries incredibly clear and easy to follow… I now get reliable, easy-to-read insights that help me adjust strategies quickly.” A personalized walkthrough video from support helped him set up the exact workflow he needed and reduce time spent on manual checks.

6. seoClarity

Source: seoClarity

Alt: seoClarity website main page

seoClarity is an enterprise SEO platform that developed a dedicated AI Overviews tracking module built on top of its large-scale research grid. The tool identifies every AI Overview that mentions your brand and shows how citations change over time. It helps teams quantify the impact of AIOs on traffic, rankings, and competitive visibility. This positions seoClarity among the best tools for monitoring AI Overviews in enterprise workflows.

Key Features:

• AIO SERP Detection:
  • Shows which tracked keywords trigger an AI Overview in any given date range.
• Traffic Impact Analysis:
  • Reveals how AIOs affect traffic and CTR at the keyword and URL level.
• Citation & Source Tracking:
  • Identifies which of your pages appear as AIO sources and when Google cites competitors instead.
• Brand Mentions in AIOs:
  • Surfaces every AI Overview mentioning your brand or product with extracted content and cited links.
• Competitor Comparison:
  • Compares your mentions and citations with competitors to highlight visibility gaps.
• Trend-Based Gain/Loss Reporting:
  • Shows where mentions or citations increased or dropped since the previous period.
• On-Demand AIO Checks:
  • Provides instant AIO snapshots for submitted keywords, including content, references, and visibility impact.

Best For:

• SEO teams that need AIO tracking tightly integrated with broader SEO data
• Brands evaluating AIO's impact on traffic and performance
• Agencies that require enterprise-level reporting

Pros:

• Customizable dashboards that centralise key metrics and make reporting clearer.
• Highly responsive customer support that offers custom solutions.

Cons:

• Requires contacting the team for full pricing
• Free trial gated behind “schedule a demo”
• Clarity ArcAI is offered as a paid add-on with no published pricing

Pricing:

seoClarity offers four tiers, all priced individually:

• Rankings: custom quote
• Research & Content: from $2,500/month
• Technical SEO: from $3,200/month
• Enterprise: from $4,500/month

Custom pricing depends on data volume and feature requirements. This places it in the category of AI Overviews trackers designed for large teams.

Use Case:

An enterprise brand used seoClarity’s ArcAI Accuracy module to spot incorrect information appearing in AI search results. After identifying outdated third-party citations, the team corrected authoritative signals and restored accurate brand details across AI platforms. This reduced support inquiries tied to misleading snippets and helped prevent potential revenue loss.

7. Peec AI

Source: Peec AI

Peec AI is an AI search analytics platform that tracks brand visibility, position, and sentiment across AI platforms. It focuses on understanding how brands appear inside AI-generated answers and which prompts, sources, and citations shape visibility.

As Omid Ghiam wrote in his Marketer Milk review after testing multiple AI visibility tools: “Most of them are wack. But Peec AI has been one I find myself coming back to and actually recommending.”

Key Features:

• Visibility, Position, Sentiment Tracking:
  • Tracks how often your brand appears in AI responses
  • Shows trends across AI platforms
• Prompt Tracking:
  • Monitors prompts based on your site’s topics
  • Displays position, visibility, and sentiment for each prompt
• Competitor Benchmarking:
  • Compares your brand’s visibility, position, and sentiment with chosen competitors
  • Helps identify gaps in AI coverage
• Source & Citation Analysis:
  • Identifies domains and exact URLs AI platforms use as citations
  • Highlights which sources lift your visibility
• Actionable Recommendations:
  • Suggests where to improve visibility (review sites, editorial domains, PR opportunities).

Best For:

• Marketing teams that need clear visibility into how AI platforms mention their brand
• Agencies that require prompt-level competitive analysis
• Brands using AI search insights to prioritize content, digital PR, and outreach opportunities

Pros:

• Suggested prompts that reduce manual research
• Clear, easy-to-read dashboard showing visibility, position, and sentiment in one place
• Unlimited seats across all plans

Cons:

• Focuses only on AI search
• Early-stage product with limited third-party reviews
• Relatively expensive Starter plan for a tool dedicated solely to AI search tracking

Pricing:

Peec AI offers three pricing tiers:

• Starter: €89/month (25 prompts)
• Pro: €199/month (100 prompts)
• Enterprise: €499+/month (300+ prompts)

A 7-day free trial is available. Users who choose yearly billing can save up to 15%.

Use Case:

Glide wanted to understand how its content performed across AI search engines such as ChatGPT and Perplexity. After setting up prompt tracking in Peec AI, the team quickly identified which prompts mentioned the brand and which citations drove visibility. With this data, they refined their content and saw results almost immediately. As Sepy Bazzazi, Head of Marketing at Glide, explains: “Peec AI gave us a data-informed view of our LLMO strategy — virtually overnight.”

AI Overviews Checker Implementation Best Practices

Here’s a simple workflow for integrating an AI Overview tracking tool into your SEO process:

• 🔍 Identify the keywords that trigger AI Overviews: Focus on high-intent and informational queries. They reveal where the best AI Overviews tracker can uncover visibility gaps.
• 🆚 Set up brand and competitor monitoring: Add your domain and key competitors to your AI Overviews analysis software to compare mentions, citations, and sentiment.
• 🌍 Configure accurate tracking parameters: Select countries, devices, and update frequency so your AI Overviews rank tracking tool reflects real user behaviour.
• 📊 Analyze visibility patterns and cited sources: Review which prompts mention your brand, which URLs get cited, and where competitors dominate AI Overviews.
• ✍️ Optimize content based on these insights: Refresh key pages, strengthen internal linking, and improve clarity on topics where Google AI Overview tracking tools show weak citations.
• 📈 Report results clearly: Include AIO visibility metrics in client or stakeholder reports to show progress and link AIO presence to performance outcomes.

FAQs

Do all keywords trigger AI Overviews?

No. Only some queries activate AI Overviews. Google tends to show them for informational or exploratory searches. That’s why it’s worth using tools that track AI Overviews for your priority keywords instead of assuming every term will appear in that format.

How often should I monitor them?

AI-generated results change a lot faster than traditional rankings, so checking them regularly makes a big difference. Many teams monitor them daily or a few times per week using Google AI tracking tools or other AI Overviews trackers that update automatically.

Will tracking AI Overviews replace traditional rank tracking?

Not really. Rank tracking still matters for traffic and click-throughs. AI Overview visibility is more about understanding how your brand is represented inside Google’s summaries. The best approach is to use both: classic rank tracking plus a Google AI Overview tracking tool, so you can see the full picture.

Conclusion & Recommendation

Regular SEO remains vital, but in 2026, AI visibility plays an equally important role. AI Overviews and traditional rankings work together, so tracking both gives you the complete picture. Some tools track only AI results, leaving large gaps. Choosing an AI Overviews tracking tool that combines AI visibility with standard SEO metrics saves time and eliminates the need to switch between dashboards.

Most of the best AI Overview trackers offer free trials or demo versions. Test a few options and see which interface, reporting style, and feature list fit your workflow before committing to a subscription.