The Natural Spa is an ethical lifestyle brand that creates & retails handmade, vegan & plastic-free products for personal care.
The founder, Zoe, started developing her natural products for personal care as she was unable to find products on the market that would meet her needs. She soon realized there was business potential in this market, and in 2016, The Natural Spa was founded in Devon, UK, and currently retails for the UK marke
The brand’s primary target is men and women between 18 and 60 years old.
Niche
The Challenge
The Natural Spa Cosmetics faced two main challenges.
As a new brand, they needed sales to keep the business going and growing, and at the same time, they required user-generated content for their Marketing channels.
Initially, they partnered up with paid micro-influencers that aligned with their brand, but after a few campaigns, they realized this was not cost-effective. The UGC obtained did not meet the standards they were looking for; sales-wise, they have not seen an uplift to make the amounts paid the worth.
"The main challenge we had was related to the costs. We paid a few micro-influencers (5k-10k followers) for campaigns, and then they generated no conversions (literally), and the quality of the content was not the best either. For us, this was not relatively cost-effective. It was not the problem that we did not want to pay influencers. We’re excellent with that, but if we want to spend, we would like to get a few conversions, and we understand conversions depend on a few things, but at least high-quality UGC. Cost-effectiveness is the main reason I joined Social Cat."
The Solution
The Natural Spa began collaborating with Social Cat in April 2021, with the primary goal of obtaining user-generated content and finding micro-influencers that could potentially generate sales.
In this time frame, the brand collaborated with 260 micro-influencers in the wellness, skincare, personal care, and lifestyle niche. The brand built a pipeline of user-generated content focused on high-quality product photos, how-to videos, and unboxing videos later repurposed for their marketing channels.
On top of working with new micro-influencers each month, most of the Social Cat creators she previously worked with posted for her regularly at no extra cost, helping to build Brand Awareness and trust over time.
The Results
Since starting with Social Cat in April 2021, The Natural Spa has completed 243 collaborations and has 17 others in progress. To the present day, the company has gifted 243 products, a total worth of $1,167.
On top of this, the fees for Social Cat sum up to $587 from April 2021 until September 2022. The Natural Spa works with Social Cat on a yearly based subscription.
The Natural Spa worked exclusively on gifted collaborations on Social Cat. The only costs related are the gifted products and the Social Cat subscription. There are no other costs related to micro-influencers payments or content usage rights.
"Great service to work with, saves us so many hours."
- Collaborations completed
- 243
- Avg followers per influencer
- 10,101
- People reached
- 490,908
- Total cost
- $1,754
- Impressions
- 638,181
- CPM
- $2.74
Check some of the collaborations
Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.
Final Notes
The Natural Spa is just one of the thousands of satisfied brands that chose to work with micro-influencers on Social Cat.
Influencer marketing is a must have a tool in the stack of any marketeer or business owner. It works great in addition to your paid acquisition channels to generate awareness, build brand trust and get user generated content to use in your ads.
Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.
