Alex Bos is an author known for crafting compelling, short, episodic novellas that delve into the complexities of social justice in a post-modern, Black Mirror-inspired setting. Her thought-provoking stories challenge your perceptions of reality and self, making her works irresistible page-turners.

Her novel "The Game" is now in its second edition, captivating readers and ascending the ladder of literary success.

People reached

79,500

Impressions

119,250

Sales

25-30 books/mo

5x more since joining Social Cat

Niche

Other (Books)

The Challenge

The Solution

Through our platform, she has consistently connected with a diverse group of influencers who are genuinely interested in reading and promoting her novel. The days of trying influencer searches, marked by time and financial costs, are long gone. It's not just brand awareness that Alex has cultivated but also a wealth of positive and, most importantly, honest book reviews and more sales.

The Results

Since embarking on her journey with us, she has experienced she has successfully completed 29 collaborations, with an additional 20 in progress. Alex has generously gifted 24 novels collectively valued at $435. All of this has been achieved within just a few months, highlighting the efficiency and impact of her partnership with Social Cat.

Collaborations completed

29

Avg followers per influencer

8,833

Users reached

79,500

While raising brand awareness and harnessing book reviews were Alex's primary objectives, the results she achieved with Social Cat extended far beyond her initial goals. In her first month with us, she experienced conversions exceeding her expectations.

Total cost

$522

COGS

$108

CPM

$4.38

Before joining Social Cat, Alex was making around 5 to 10 sales per month, and after joining our platform, her sales consistently hit 25 to 30 each month. No other acquisition channels were explored during this period to attribute sales to.

Sales

25-30 books/mo

before joining Social Cat, the brand used to sell 5 - 10 books/mo - 5 times more sales attributed to influencers

UGC pieces

40+

Check some of the collaborations

Comparison with other platforms

We're comparing Social Cat with other Influencer Marketing platforms to understand the differences in costs: Modash, Insense, and #Paid.

To have an accurate comparison, we must have an overview of the following:

Let's break down the pricing if The Game Novel were to use one of the other platforms and use paid micro influencers.

For all the comparisons above, we're using the lowest fees in terms of influencers and usage rights. The platform fees are based on a 6-month time frame, and then product cost is standard.

Social Cat costs

One thing to consider here is that the brand we're looking at in this use case operates on our Start-up Plan, which does not include content licensing, so they pay this fee separately. The licensing would be included if they upgrade to the Growth Plan for $30 extra per month.

In this case, they can potentially save an extra $545/mo. However, since they are on the Start-up Plan, we'll not take this into consideration and will add a $25 licensing fee per piece of content.

Another thing to take into consideration: for the total cost of products, we're using the retail price. However, this has the margins added on, but in reality, we should be using the COGS since that would be the most relevant one. Since the COGS is approximated, let's stick to the retail price.

Comparison with Modash

It's safe to say the team at Game Novel Series reached almost 80k unique users and got more than 100k impressions for three times less cost by working with micro-influencers from Social Cat instead of Modash.

Comparison with Insense

Using the same benchmarks and comparing the same types of influencers, Social Cat is four times more affordable than Insense. Game Novel Series would end up paying more than $6,000 for the same amount of reach and impressions.

Insense also works on product seeding, which is similar to gifted collaborations - influencers will post on their social channels in exchange for free products.

If we compare from this perspective, the total cost of working with Insense for the same amount of time is $3,560, so still two times more expensive than Social Cat.

Comparison with #Paid

#Paid bills $7,054 for six months, while Social Cat bills $1,574 for the same amount of time, unique users reached, and impressions.

Final Notes

Alex's journey is a great example of Social Cat's versatility and affordability.

While we don't have a specific niche for authors, our vibrant community of creators has significantly contributed to her success and the growth of her novel. Her story highlights the power of authenticity, collaboration, and community.