Earth Echo is a brand that loves the planet and wants to help people feel their best by using superfoods from the Earth. They create products with best organic and non-GMO ingredients, believing that what you eat can fill in the gaps in your diet and boost your energy. Earth Echo is all about making sure you have what you need to be your best self every day, while also taking care of the Earth by using sustainable practices and supporting nature's treasures.

People reached

320k

Impressions

480k

UGC pieces

70+

Niche

Food

The Challenge

The business was doing okay, but they wanted to do even better. They weren't really facing a big problem or challenge. Instead, they were looking for ways to find new influencers — people who could help promote their products or services. The thing was, they were already searching for influencers on their own, but they felt they might be missing out on some good ones.

It wasn't about fixing something broken; it was about adding something extra to help them find more influencers they hadn't discovered yet. When asked what was their main goal:

The Solution

Everything was leading to the decision to partner with micro-influencers. This strategy aligned well with the brand's objective of expanding its influencer network while minimizing risk.

The brand had the opportunity to collaborate with a diverse array of individuals in a cost-effective and low-risk manner. This was designed to discover a few standout influencers who could significantly boost sales, thereby justifying the overall initiative.

The Results

SE marketing's experiences with influencers have ranged from misaligned expectations, as one instance was described where an influencer's delivery was not as agreed, leading to disappointment: "that's not what they agreed upon." Yet, amidst these challenges, there have been highlights, with two influencers notably excelling and contributing significantly to sales, showcasing the positive impact of fruitful collaborations.

Collaborations completed

72

Avg followers per influencer

16k

People reached

320k

Total cost

$2390

SocialCat fees

$990

Influencers cost

$100

The brand's experience with content usage and alignment had its ups and downs. They didn't directly use the content on their own channels, instead leveraging it for influencers to post with discount codes. They expressed a willingness to collaborate if the content was compelling, but noted, "I don't think we've actually used any of their content on our own."

Pieces of UGC

100+

COGS

$1300

CPM

$4.85

Challenges arose with some influencers not delivering as promised, leading to dissatisfaction in certain cases, "I was like, no, that's not what they agreed upon."

Despite these issues, the brand maintained a positive outlook, appreciating the overall collaboration and emphasizing:

Check some of the collaborations

Comparison with other Influencer Marketing platforms

For this comparison, we'll have a look at three different platforms: Tribe, Insense, and Tribe.

For an accurate comparison, we must have an understanding of the following:

Social Cat costs

Comparison with Upfluence

Upfluence bills more than $17300 for its services for the same period of time.

Comparison with Insense

This is the total cost of the campaigns if SE marketing decided to work with Insense in this specific comparison. One aspect to take into consideration is that Insense bills quarterly, and there's no cancel-anytime policy in place.

Comparison with Grin

GRIN is another popular Influencer Marketing software, and the above is a breakdown of the costs of working with this platform compared with Social Cat. The comparison is made on the same length and same types of influencers.

GRIN doesn't do gifted collaborations for a more accurate comparison. Even if we compare with Social Cat from the paid collaborations perspective, Social Cat still ends up more affordable due to its accessible pricing: almost ten times more affordable than GRIN and due to its content licensing feature.

Final notes

In conclusion, the brand was satisfied with their experience, finding it to be a smart and low-risk decision.

They appreciated how it saved them time by connecting them with many creators in one place, saying, "It's just such a time-saving tool." They also highlighted the value of discovering outstanding talent, noting, "there are going to be diamonds in the rough.