Cezar

Cezar

Apr 20, 2024

480k Impressions and over 70 pieces of content

Earth Echo is a brand that loves the planet and wants to help people feel their best...

Earth Echo is a brand that loves the planet and wants to help people feel their best by using superfoods from the Earth. They create products with best organic and non-GMO ingredients, believing that what you eat can fill in the gaps in your diet and boost your energy. Earth Echo is all about making sure you have what you need to be your best self every day, while also taking care of the Earth by using sustainable practices and supporting nature's treasures.

People reached
320k
Impressions
480k
UGC pieces
70+

Niche

Food

The Challenge

The business was doing okay, but they wanted to do even better. They weren't really facing a big problem or challenge. Instead, they were looking for ways to find new influencers — people who could help promote their products or services. The thing was, they were already searching for influencers on their own, but they felt they might be missing out on some good ones.

"I don't know if I would call it a challenge. I think it was more so like we were just looking for more avenues to bring in new influencers. This way, we were seeing people that we never saw on our own personal searches. So it was just an additional tool to help us find more, if that makes sense."

Holly V.

It wasn't about fixing something broken; it was about adding something extra to help them find more influencers they hadn't discovered yet. When asked what was their main goal:

"Conversions are definitely our goal, and we really like working with micro-influencers because it is such a low-risk option."

Holly V.

The Solution

Everything was leading to the decision to partner with micro-influencers. This strategy aligned well with the brand's objective of expanding its influencer network while minimizing risk.

The brand had the opportunity to collaborate with a diverse array of individuals in a cost-effective and low-risk manner. This was designed to discover a few standout influencers who could significantly boost sales, thereby justifying the overall initiative.

The Results

SE marketing's experiences with influencers have ranged from misaligned expectations, as one instance was described where an influencer's delivery was not as agreed, leading to disappointment: "that's not what they agreed upon." Yet, amidst these challenges, there have been highlights, with two influencers notably excelling and contributing significantly to sales, showcasing the positive impact of fruitful collaborations.

Collaborations completed
72
Avg followers per influencer
16k
People reached
320k
Total cost
$2390
SocialCat fees
$990
Influencers cost
$100

The brand's experience with content usage and alignment had its ups and downs. They didn't directly use the content on their own channels, instead leveraging it for influencers to post with discount codes. They expressed a willingness to collaborate if the content was compelling, but noted, "I don't think we've actually used any of their content on our own."

Pieces of UGC
100+
COGS
$1300
CPM
$4.85

Challenges arose with some influencers not delivering as promised, leading to dissatisfaction in certain cases, "I was like, no, that's not what they agreed upon."

Despite these issues, the brand maintained a positive outlook, appreciating the overall collaboration and emphasizing:

"I've loved everyone else. And I love working with you guys!"

Check some of the collaborations

Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.

Comparison with other Influencer Marketing platforms

For this comparison, we'll have a look at three different platforms: Tribe, Insense, and Tribe.

For an accurate comparison, we must have an understanding of the following:

  • Platform Fees - We're comparing entry-level plans for each platform.
    • Upfluence - $700/mo (starting price)
    • Insense - $450/mo (billed quarterly)
    • Grin - $999/mo
  • Influencer fees - → Since the brand worked with Instagram micro-influencers, we will use this as the main comparison point. We're using the lowest fee ($100) for this comparison.
    • at least $100 per post
  • Content licensing fees - We're using the lowest fee ($25) for this comparison.
    • $25 - $250 (this varies depending on placement, type of content, duration, and metrics)
  • Product cost (retail price) - We're using the average price for the products gifted to the influencers in this comparison.
    • $18.05 x 72 = $1300

Social Cat costs

  • Platform fees - $990
  • Influencer fees - $100 (gifted & affiliate collaborations)
  • $0 (included in the Growth package)
  • Total cost of products - $1300
  • Total cost = $2390

Comparison with Upfluence

Upfluence bills more than $17300 for its services for the same period of time.

  • Platform fees - $700 x 10 = 7000
  • Influencer fees - $100 x 72
  • Content licensing fees - $72 x 25
  • Total cost of products - $1300
  • Total cost = $17300

Social Cat

    Free trials available for brands
    Cancel anytime policy in place
    Manually vetted and verified influencers - through TikTok and Meta integration
    Integrated communications - inside the platform
vs

Upfluence

    No free trial period is available
    12 months minimum contract
    No vetting process in place - it is an influencer database
    Extra tools needed to communicate with influencers - email marketing software

Comparison with Insense

  • Platform fees - $450 x 10 = 4500
  • Influencer fees - $7200 = $100 x 72
  • Content licensing fees - $25 x 72 = 1800
  • Total cost of products - $1300
  • Total cost = $14800

This is the total cost of the campaigns if SE marketing decided to work with Insense in this specific comparison. One aspect to take into consideration is that Insense bills quarterly, and there's no cancel-anytime policy in place.

Social Cat

    Free trials available for brands
    No other fees except subscription fee and influencer fee (if paid campaigns)
    Billed monthly cancel-anytime policy in place
    Multiple brands per account
vs

Insense

    No free trial period - $500/mo to trial the platform
    Marketplace fees of 10 to 20% on top of subscription and influencer fee
    Billed quarterly only
    One brand per account

Comparison with Grin

GRIN is another popular Influencer Marketing software, and the above is a breakdown of the costs of working with this platform compared with Social Cat. The comparison is made on the same length and same types of influencers.

  • Platform fees - $999 x 10 = 9990
  • Influencer fees - $72 x 100 = 7200
  • Content licensing fees - $25 x 72 = 1800
  • Total cost of products - $1300
  • Total cost = $20290

GRIN doesn't do gifted collaborations for a more accurate comparison. Even if we compare with Social Cat from the paid collaborations perspective, Social Cat still ends up more affordable due to its accessible pricing: almost ten times more affordable than GRIN and due to its content licensing feature.

Social Cat

    Free trials available for brands
    Vetted and verified influencers - through Meta or TikTok integration
    Gifted, paid, and affiliate campaigns - with influencers
    Cancel anytime policy in place
vs

Grin

    No free trials available
    No vetting process is in place at the moment
    Mostly just paid opportunities
    No information about the cancelation policy - Book a demo to find out

Final notes

In conclusion, the brand was satisfied with their experience, finding it to be a smart and low-risk decision.

They appreciated how it saved them time by connecting them with many creators in one place, saying, "It's just such a time-saving tool." They also highlighted the value of discovering outstanding talent, noting, "there are going to be diamonds in the rough.

"I actually recommended one of my friends' companies to join, and she joined as well, for Scandinavia is the company, so she's on there as well. And she loves it too. Anybody that I see that's starting out, I'm like: ‘Get on there, it's so good!‘"

Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.

Social Cat - Find micro influencers

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Contact us at joe@thesocialcat.com