Earth Echo is a brand that loves the planet and wants to help people feel their best by using superfoods from the Earth. They create products with best organic and non-GMO ingredients, believing that what you eat can fill in the gaps in your diet and boost your energy. Earth Echo is all about making sure you have what you need to be your best self every day, while also taking care of the Earth by using sustainable practices and supporting nature's treasures.

The business was doing okay, but they wanted to do even better. They weren't really facing a big problem or challenge. Instead, they were looking for ways to find new influencers — people who could help promote their products or services. The thing was, they were already searching for influencers on their own, but they felt they might be missing out on some good ones.

It wasn't about fixing something broken; it was about adding something extra to help them find more influencers they hadn't discovered yet. When asked what was their main goal:

Everything was leading to the decision to partner with micro-influencers. This strategy aligned well with the brand's objective of expanding its influencer network while minimizing risk.

The brand had the opportunity to collaborate with a diverse array of individuals in a cost-effective and low-risk manner. This was designed to discover a few standout influencers who could significantly boost sales, thereby justifying the overall initiative.

SE marketing's experiences with influencers have ranged from misaligned expectations, as one instance was described where an influencer's delivery was not as agreed, leading to disappointment: "that's not what they agreed upon." Yet, amidst these challenges, there have been highlights, with two influencers notably excelling and contributing significantly to sales, showcasing the positive impact of fruitful collaborations.

The brand's experience with content usage and alignment had its ups and downs. They didn't directly use the content on their own channels, instead leveraging it for influencers to post with discount codes. They expressed a willingness to collaborate if the content was compelling, but noted, "I don't think we've actually used any of their content on our own."

Challenges arose with some influencers not delivering as promised, leading to dissatisfaction in certain cases, "I was like, no, that's not what they agreed upon."

Despite these issues, the brand maintained a positive outlook, appreciating the overall collaboration and emphasizing:

In conclusion, the brand was satisfied with their experience, finding it to be a smart and low-risk decision.

They appreciated how it saved them time by connecting them with many creators in one place, saying, "It's just such a time-saving tool." They also highlighted the value of discovering outstanding talent, noting, "there are going to be diamonds in the rough.