MatchaKo is dedicated to offering a healthy and luxurious matcha experience, focusing on high-quality, ceremonial-grade matcha as foundation. Their products are designed to deliver enhanced energy and focus without the downsides often associated with coffee, thanks to a careful blend of caffeine and L-Theanine. Emphasizing organic, all-natural, and vegan ingredients, MatchaKo stands out by providing a premium alternative to typical store-bought matcha drinks, leveraging the best ingredients for a superior taste and nutritional profile.
- People reached
- 255k+
- Impressions
- 385k
- UGC pieces
- 160+
Niche
Food & Beverages
The Challenge
Matchaiko was facing a problem; they were on a quest for growth, aiming to cast a wider net in the influencer pool. As they ventured into this, their goal was clear: to tap into new territories and uncover influencers they hadn't yet encountered.
"We were just looking for more avenues to bring in new influencers," viewing it as a strategic move rather than a challenge.
The focus wasn't solely on expansion but also on driving meaningful conversions, particularly through the strategic engagement with micro-influencers, deemed a "low-risk option.”
The Solution
To address Matchaiko's objective for growth and broader influencer engagement, a comprehensive influencer marketing platform could serve as a solution. Social Cat platform would enable Matchaiko to discover and connect with a wider range of influencers, particularly micro-influencers, whose endorsements are seen as authentic and can lead to higher engagement rates. (Additionally, integrating analytics tools to track conversions and engagement from these influencer collaborations would help in measuring success and refining future strategies.)
The Results
Matchaiko has seen significant organic growth from content created by influencers and content creators on platforms like TikTok and Instagram, leading to substantial engagement. They've noted:
"there have definitely been a few creators who have gone above and beyond," producing exceptional content that aligns well with their brand and has been instrumental in their marketing success.
- Collaborations completed
- 70
- Avg followers per influencer
- 11.5k
- People reached
- 255k
- Impressions
- 385k
- Total cost
- $3276
- Pieces of UGC
- 160+
- COGS
- $770
- Social Cat fee
- $2506
- CPM
- $8.5
Check some of the collaborations
Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.
Comparison with other Influencer Marketing platforms
For this comparison, we'll have a look at three different platforms: Tribe, Insense, and Tribe.
For an accurate comparison, we must have an understanding of the following:
- Platform Fees - We're comparing entry-level plans for each platform.
- Upfluence - $700/mo (starting price)
- Insense - $450/mo (billed quarterly)
- Grin - $999/mo
- Influencer fees - → Since the brand worked with Instagram micro-influencers, we will use this as the main comparison point. We're using the lowest fee ($100) for this comparison.
- at least $100 per post
- Content licensing fees - We're using the lowest fee ($25) for this comparison.
- $25 - $250 (this varies depending on placement, type of content, duration, and metrics)
Social Cat costs
- Platform fees - $2506
- Influencer fees - $0 (gifted & affiliate collaborations)
- $0 (included in the Growth package)
- Total cost of products - $770
- Total cost = $3276
Comparison with Upfluence
Upfluence bills more than $19000 for its services for the same period of time.
- Platform fees - $9800
- Influencer fees - $7000
- Content licensing fees - $1750
- Total cost of products - $770
- Total cost = $19320
Social Cat
Upfluence
Comparison with Insense
- Platform fees - $6300
- Influencer fees - $7000
- Marketplace fee - $680
- Content licensing fees - $1750
- Total cost of products - $770
- Total cost = $16500
This is the total cost of the campaigns if MatchaKo decided to work with Insense in this specific comparison. One aspect to take into consideration is that Insense bills quarterly, and there's no cancel-anytime policy in place.
Social Cat
Insense
Comparison with Grin
GRIN is another popular Influencer Marketing software, and the above is a breakdown of the costs of working with this platform compared with Social Cat. The comparison is made on the same length and same types of influencers.
- Platform fees - $13986
- Influencer fees - $7000
- Content licensing fees - $1750
- Total cost of products - $770
- Total cost = $22506
GRIN doesn't do gifted collaborations for a more accurate comparison. Even if we compare with Social Cat from the paid collaborations perspective, Social Cat still ends up more affordable due to its accessible pricing: almost ten times more affordable than GRIN and due to its content licensing feature.
Social Cat
Grin
Final notes
From Matchaiko's experience in expanding their influencer collaborations and leveraging micro-influencers for growth, these are the three main lessons:
Strategic expansion: Actively seeking new avenues and influencers can lead to fresh opportunities for brand exposure and audience engagement. It's crucial to view expansion not just as growth but as a strategic move to drive meaningful conversions.
Micro-influencer effectiveness: Engaging with micro-influencers can be a low-risk, high-reward strategy. Their authentic endorsements often lead to higher engagement rates, making them valuable partners for brands looking to enhance credibility and relatability.
Leverage technology for scale: Utilizing platforms like Social Cat can help brands efficiently discover and collaborate with a broad range of influencers. Integrating analytics tools further assists in tracking the effectiveness of these collaborations, enabling more informed decisions and strategy refinements.
Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.
