Lifebio is a dynamic manufacturer and retailer of wellness supplements and lifestyle enhancers based in the UK. Their main line of products, the Boost & Protect patches, are designed to provide their customers with a daily boost of vitamins.

Their products are vegan, Non-GMO, cruelty-free, and their primary target is men and women between 25 and 50 years old.

Niche

Wellness and Lifestyle

The Challenge

Lifebio’s main goal was to obtain as much user-generated content as possible for their Social Media channels and Paid Advertising.

Initially, they partnered with an agency to find the right influencers for their brand, but the process ended up being too slow, as they would get a maximum of three to four collaborations done every single month. On top of this, the agency fees ended up being too expensive in contrast with the results they obtained.

The Solution

The founder discovered Social Cat through an Instagram ad and decided to try out our product and get matched with a few initial influencers.

What made Social Cat attractive was the pricing model designed for small brands and the large pool of creators, but the deciding factor was the ability to match with influencers that are already interested in her brand.

Eleven months later, Lifebio still works with Social Cat, and we are preparing the micro-influencer strategy for launching their second product.

The Results

LifeBio started working with Social Cat in December 2021, and since then, they have completed 124 collaborations with gifted micro-influencers from Social Cat.

Collaborations completed

124

Avg followers per influencer

5,572

People reached

138,185

Lifebio worked exclusively on gifted collaborations on Social Cat. The only costs related are the gifted products and the Social Cat subscription. There are no other costs related to micro-influencers payments or content usage rights.

Total cost

$2,269

Impressions

179,640

CPM

$12.6

Check some of the collaborations

Comparison with other platforms

It's important to notice, Social Cat is the only platform that helps brand find micro influencers that are happy to work on gifted collaborations. All other platforms are focused on paid influencers.

In comparison, if Lifebio decided to partner up with paid micro-influencers (5k - 50k), the minimum influencer fee for one single campaign would be $100 (according to Influencer Marketing Hub). To this, we add the costs of the products plus the platform used to discover the mid-tier influencers and the price for content usage rights. The minimum charge for content usage rights when working with micro-influencers is a minimum of $50.

Social Cat is by far the most affordable platforms on the market. Most other platforms use obscure pricing and it usually starts at a minimum of $300 per month. The cheapest plan at Social Cat is $49. Here's the pricing for some of the other platforms out there (for working with 124 influencers):

Let's break down the pricing if Lifebio were to use one of the other platforms and use paid micro influencers.

By working with gifted influencers from Social Cat instead of paid micro-influencers on other platforms, Lifebio saved more than $21,875 over the course of 11 months.

Comparison with influencer marketing agencies

We gathered data from 50 brands on Social Cat and their previous experiences with influencer marketing agencies. We discovered that the minimum fee to work with agencies is billed at $1500 per month for outsourcing about 20 micro-influencers and running campaigns with them. On top of these costs, we need to add the influencer fees and the fees for content usage rights.

Let's break down the pricing if Lifebio were to use an influencer agency.

By working with gifted influencers from Social Cat instead of hiring an influencer agency, Lifebio saved more than $26,530 over the course of 11 months.

Final Notes

Lifebio is just one of the thousands of satisfied brands that chose to work with micro-influencers on Social Cat.

Influencer marketing is a must have a tool in the stack of any marketeer or business owner. It works great in addition to your paid acquisition channels to generate awareness, build brand trust and get user generated content to use in your ads.