Lifebio is a dynamic manufacturer and retailer of wellness supplements and lifestyle enhancers based in the UK. Their main line of products, the Boost & Protect patches, are designed to provide their customers with a daily boost of vitamins.
Their products are vegan, Non-GMO, cruelty-free, and their primary target is men and women between 25 and 50 years old.
Niche
The Challenge
Lifebio’s main goal was to obtain as much user-generated content as possible for their Social Media channels and Paid Advertising.
Initially, they partnered with an agency to find the right influencers for their brand, but the process ended up being too slow, as they would get a maximum of three to four collaborations done every single month. On top of this, the agency fees ended up being too expensive in contrast with the results they obtained.
"We did it via an agency and paid for each collaboration £100. Besides this being expensive for us, they also moved slowly because we only got like three or four collaborations each month.We discovered Social Cat on Instagram, and the monthly fee was way more attractive. The ability to match with influencers already interested in us was greater."
The Solution
The founder discovered Social Cat through an Instagram ad and decided to try out our product and get matched with a few initial influencers.
What made Social Cat attractive was the pricing model designed for small brands and the large pool of creators, but the deciding factor was the ability to match with influencers that are already interested in her brand.
Eleven months later, Lifebio still works with Social Cat, and we are preparing the micro-influencer strategy for launching their second product.
The Results
LifeBio started working with Social Cat in December 2021, and since then, they have completed 124 collaborations with gifted micro-influencers from Social Cat.
Lifebio worked exclusively on gifted collaborations on Social Cat. The only costs related are the gifted products and the Social Cat subscription. There are no other costs related to micro-influencers payments or content usage rights.
"Social Cat has been brilliant for us. Previously it had been a real challenge to find creators to work with. Social Cat makes the process very easy and connects you with people who actually have an interest in your brand. We have built some great ongoing relationships with creators and with the guys at Social Cat who are always really helpful with any questions we have."
- Collaborations completed
- 124
- Avg followers per influencer
- 5,572
- People reached
- 138,185
- Total cost
- $2,269
- Impressions
- 179,640
- CPM
- $12.6
Check some of the collaborations
Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.
Final Notes
Lifebio is just one of the thousands of satisfied brands that chose to work with micro-influencers on Social Cat.
Influencer marketing is a must have a tool in the stack of any marketeer or business owner. It works great in addition to your paid acquisition channels to generate awareness, build brand trust and get user generated content to use in your ads.
Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.
