Jan

Jan

Feb 1, 2024

More than 100 pieces of UGC in just a few months

They collaborate with florists, farmers, bakers, and makers, bringing together carefully curated products. With an established...

1-800flowers is a long-standing partner whom we're thrilled to introduce.

They collaborate with florists, farmers, bakers, and makers, bringing together carefully curated products. With an established presence, they offer delightful gifts, beautiful flowers, and delectable sweets that will leave a lasting impression.

People reached
463,800
Impressions
695,700
UGC pieces
100+

Niche

Other (Flowers)

The Challenge

Before joining Social Cat, 1800-flowers struggled to build a UGC library and garner attention for their new products. Their emphasis shifted towards showcasing diverse items, moving away from relying on influencers posting on their platforms and repurposing the content themselves.

"What was more important for us is building the library of content and putting a lot of eyes on all of our new products rather than the focus being so much on the influencers themselves posting on their socials."

The Solution

They've been subscribed to our Growth plan since the beginning of the year, offering them consistent opportunities to build their UGC library and up to 25 matches per month. With usage rights under this plan, they can easily download the content shared by the creators and seamlessly repurpose it to showcase their diverse range of products.

This has allowed them to focus on expanding their UGC and gaining more visibility for their new items without the constraints they faced before.

The Results

Since joining Social Cat in January 2023, 1800-flowers have witnessed great results in their UGC efforts. Having successfully matched with 65+ creators, they have gathered over 100 pieces of content, ready for repurposing across their various marketing channels.

With more collaborations in progress, their momentum is still strong.

Collaborations completed
68
Avg followers per influencer
21,774
People reached
463,800

"When we were first learning about Social Cat, I wanted to make it very clear that we wanted to own the content so we could use it."

Total cost
$2,653
COGS
$23
CPM
$3.81

As they continue to engage with creators in our community, this ongoing achievement highlights Social Cat's effectiveness in delivering top-notch content and nurturing long-term collaborations. The positive outcomes achieved thus far solidify their dedication to using Social Cat as an invaluable tool for their brand's content strategy.

Impressions
695,700
UGC pieces
100+

Check some of the collaborations

Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.

Want to learn more before starting a trial? Book a demo.

Comparison with other Influencer Marketing platforms

For this comparison, we'll have a look at three different platforms: Tribe, Insense, and Tribe.

For an accurate comparison, we must have an understanding of the following:

  • Platform Fees - We're comparing entry-level plans for each platform.
    • Upfluence - $700/mo (starting price)
    • Insense - $450/mo (billed quarterly)
    • Grin - $999/mo
  • Influencer fees - → Since the brand worked with Instagram micro-influencers, we will use this as the main comparison point. We're using the lowest fee ($100) for this comparison.
    • $100 - $500 per post
  • Content licensing fees - We're using the lowest fee ($25) for this comparison.
    • $25 - $250 (this varies depending on placement, type of content, duration, and metrics)
  • Product cost (retail price) - We're using the average price for the products gifted to the influencers in this comparison.
    • $75

Social Cat costs

  • Platform fees - $1,188
  • Influencer fees - $0 (gifted & affiliate collaborations)
  • $0 (included in the Growth package)
  • Total cost of products - $5,100
  • Total cost = $6,288

Leveraging our Growth Plan, this brand spent a little over $6,000 to reach almost half a million people on Instagram and to repurpose 100+ pieces of content.

Comparison with Upfluence

Upfluence bills more than $20,000 for its services for the same period of time.

  • Platform fees - $8,400
  • Influencer fees - $6,800
  • Content licensing fees - $1,700
  • Total cost of products - $5,100
  • Total cost = $22,000

Social Cat

    Free trials available for brands
    Cancel anytime policy in place
    Manually vetted and verified influencers - through TikTok and Meta integration
    Integrated communications - inside the platform
vs

Upfluence

    No free trial period is available
    12 months minimum contract
    No vetting process in place - it is an influencer database
    Extra tools needed to communicate with influencers - email marketing software

Comparison with Insense

  • Platform fees - $5,400
  • Influencer fees - $6,800
  • Marketplace fee - $680
  • Content licensing fees - $1,700
  • Total cost of products - $5,100
  • Total cost = $19,680

This is the total cost of the campaigns if 1800 Flowers decided to work with Insense in this specific comparison. One aspect to take into consideration is that Insense bills quarterly, and there's no cancel-anytime policy in place.

Social Cat

    Free trials available for brands
    No other fees except subscription fee and influencer fee (if paid campaigns)
    Billed monthly cancel-anytime policy in place
    Multiple brands per account
vs

Insense

    No free trial period - $500/mo to trial the platform
    Marketplace fees of 10 to 20% on top of subscription and influencer fee
    Billed quarterly only
    One brand per account

Comparison with Grin

GRIN is another popular Influencer Marketing software, and the above is a breakdown of the costs of working with this platform compared with Social Cat. The comparison is made on the same length and same types of influencers.

  • Platform fees - $11,988
  • Influencer fees - $6,800
  • Content licensing fees - $1,700
  • Total cost of products - $5,100
  • Total cost = $25,588

GRIN doesn't do gifted collaborations for a more accurate comparison. Even if we compare with Social Cat from the paid collaborations perspective, Social Cat still ends up more affordable due to its accessible pricing: almost ten times more affordable than GRIN and due to its content licensing feature.

Social Cat

    Free trials available for brands
    Vetted and verified influencers - through Meta or TikTok integration
    Gifted, paid, and affiliate campaigns - with influencers
    Cancel anytime policy in place
vs

Grin

    No free trials available
    No vetting process is in place at the moment
    Mostly just paid opportunities
    No information about the cancelation policy - Book a demo to find out

Final notes

Jill highly recommends Social Cat, acknowledging it as an excellent platform for content acquisition. In her own words:

"I recommend it because it's a great way to get content. I'm on every day, I'm looking for creators, and I do a lot of the brand planning for our brand. (...) So I look at what we have to promote, and then I can match it and see their whole profile. It's very simply laid out. You can see everything; you can see what kind of compensation they're looking for, their demographics, their niche, which is very helpful."

Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.

Want to learn more before starting a trial? Book a demo.