Generate organic buzz with product seeding

Get honest reviews and social media posts in exchange for free products. From influencers who genuinely love your brand.

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The Tinder for brands and influencers

How product seeding works

Create tailored campaigns and get applications from influencers. Browse through our database and invite influencers to campaigns.

Find genuine advocates for your brand and products

Start a gifted campaign, and influencers genuinely interested in your brand and products will apply to it. You can also search and invite influencers to your campaigns.

Send free products to newly discovered advocates

Pick your favorite applicants and send them free products in exchange for social media posts.

Build long-lasting relationships and get honest product reviews

Improve your products based on their feedback and turn them into genuine brand ambassadors.

Product seeding has no upfront costs other than the cost of the product (which you likely already have) and shipping.

Nadra Safiri Use Case

Between June and August 2022, Nadra Safiri have completed 57 collaborations with micro-influencers.

Collaborations completed: 57
Avg followers per influencer: 11,914
People reached: 135,819

Nadra Safiri worked exclusively on gifted collaborations on Social Cat. The only costs related are the gifted products and the Social Cat subscription. There are no other costs related to micro-influencers payments or content usage rights.

Read the entire use case.

Total cost: $1,807
Impressions: 176,564
CPM: $10.2

"As a launch brand, Social Cat is extremely valuable to us. We did not know how to get started with influencer marketing but Social Cat worked closely with us painstakingly to figure out what works best for us. The app is great at matching influencers. We have got some really lovely influences from Social Cat who we continue to work with. The app is a true disruptor in the space where frankly there is a lot of noise at the moment. Social Cat cuts out all of the noise and offers true value to brands. Thank you so much for your continued help!"

Atem Mbeboh

Head of Marketing at Nadra Safiri

Things we're proud of

PRODUCT SEEDING

How product seeding can grow your brand

Generate organic conversations about your brand and products. Get affordable UGC to use on marketing channels and materials.

Build brand awareness: Get your products in front of potential customers and generate organic buzz and discussions about them.
Generate affordable UGC: Get UGC for your marketing channels and materials at a price close to 0.
Discover true fans of your brand and products: Find real advocates of your brand and products, get their feedback, and improve based on it. Build long-term relationships and turn them into loyal brand ambassadors.

Features

Why brands use Social Cat for product seeding

Gifted collaborations available
Create affordable gifted campaigns where you gift products; genuinely interested influencers will apply to work with you. We're one of the only platforms where influencers work on gifted collaborations.
Influencer profiles
Check reviews, portfolios, previous collaborations, metrics, and more for each influencer you'd like to work with.
Real-time metrics
Make informed decisions with metrics like reach, impressions, engagement, and audience insights for influencers. Updated regularly with our Meta and TikTok integrations.
Vetted & verified influencers
Each influencer is vetted manually before approval. We also integrate with Meta and TikTok, so each influencer must verify their accounts for authenticity.
Advanced filtering
Use advanced filters like location, age groups, ethnicity, and more to find the relevant influencers.
Verified reviews
Concerned with an influencer's reliability? Check their verified reviews for insights into their communication, content delivery, and reliability.

TIP - send a handwritten gifting note with the free products. Personalization stands out, and influencers will pay more attention to your brand.

Inspiration

UGC content showcase

Inspiration

UGC content showcase

Done right, product seeding is the most affordable way to get user-generated content (UGC) for your brand.

Frequent Questions

Do you have more questions?

What is product seeding?

Product seeding simply means sending free products to influencers to build long-term relationships and receive honest product reviews. The short-term benefits are increased brand awareness and receiving UGC for marketing channels and materials. This is a popular method, especially for smaller brands that don't have huge budgets for Influencer Marketing to start with.

What types of influencers can be found on Social Cat?

On Social Cat, you can predominantly work with micro-influencers, but we also have many macro-influencers available for both gifted and paid campaigns.

What is a micro-influencer?

The definition of a micro-influencer often differs from various sources. However, at Social Cat, we define micro-influencers as social media users who fall within the 10,000 - 50,000 followers/subscribers bracket.

Can I create gifted and paid campaigns separately?

Yes, gifted, affiliate, or paid campaigns can be created separately, and influencers will apply according to the type of payment. You can also send invitations to influencers for gifted, affiliate, or paid campaigns. However, the multiple campaigns option will be available only on the Growth and the PRO Plans.

Have more questions? Have a look at our Help Center.