Repost in Social Media: Definition, Benefits & Best Practices
A repost is sharing someone else’s social media content on your own profile, giving credit to the original creator. It helps brands and creators amplify messages, boost engagement, and build community effortlessly.
What Is a Repost?
A repost is when you share someone else’s social media content on your own profile or feed, usually with credit to the original creator. Unlike creating brand-new posts, reposting amplifies existing content that resonates with your audience, saving time while boosting authenticity.
Examples in Influencer Marketing
- A fashion brand might repost a customer’s outfit photo tagged with their hashtag.
- An influencer could repost a brand’s product announcement to their Story or feed.
- A small business re-shares user-generated recipes or reviews, showcasing real-life use and building trust.
This practice turns followers into ambassadors and highlights genuine experiences with your products or services.
Why Reposting Matters for Brands & Creators
Reposting delivers multiple advantages:
- Builds social proof by showing real customers using your products.
- Strengthens relationships with your community—people appreciate the spotlight.
- Increases content volume without extra production costs.
- Drives engagement through fresh perspectives and varied voices.
For DTC brands and influencers, reposting is an easy way to keep content calendars full and relationships strong.
Common Misconceptions & Variations
- Repost vs. Share vs. Retweet: On Instagram, you ‘regram’; on Twitter, you ‘retweet’; on Facebook, you ‘share.’ All follow the same principle—amplifying existing posts.
- Permission: Always check platform rules and ask permission if credit alone isn’t enough. Some creators require explicit approval.
- Originality concerns: Reposting isn’t lazy if you credit properly and add your own commentary or context.
Practical Tips for Effective Reposting
1. Credit Clearly: Tag the original account and mention their handle in your caption.
2. Add Context: Explain why you’re reposting—highlight benefits, stories, or behind-the-scenes insights.
3. Use Tools: Apps like Repost for Instagram or native share functions keep post formatting neat and compliant.
4. Maintain Quality: Only repost high-resolution, on-brand visuals to uphold your feed’s aesthetic.
5. Track Performance: Monitor engagement metrics on reposts vs. original posts to refine your strategy.
By incorporating reposts thoughtfully, brands and creators can foster community, boost credibility, and keep content fresh—without reinventing the wheel.
