Regram: Definition, Examples & Tips for Brands and Influencers
Regram means reposting someone else's Instagram content to your feed or story while crediting the original creator. Brands and creators use regrams to boost engagement, showcase user-generated content, and build community.
What Is a Regram?
A regram is simply a repost of another user’s Instagram photo or video to your own feed or story. Instead of creating new content, you share existing posts from customers, fans, or partners—and you always tag or credit the original creator.
Regrams help you tap into authentic, user-generated content without reinventing the wheel. They’re a quick way to fill your feed with fresh perspectives and social proof.
How to Regram on Instagram
1. Native Share to Story: Tap the paper-plane icon under a post and choose “Add post to your story.” Customize with stickers, text, or polls, then publish.
2. Repost Apps: Use third-party repost apps (e.g., Repost for Instagram) to share grid posts. These tools automatically embed a credit tag.
3. Screenshot & Crop: For a simple workaround, screenshot the post, crop it, and upload it as new content. Always mention the original account in your caption or image.
Each method has pros and cons. Native sharing is fastest for stories, but repost apps look more polished in the grid.
Regram in Influencer Marketing
Influencers often regram branded content or fan posts to build community and trust. For example, a fitness coach might regram clients’ transformation photos, tagging the participants. This:
- Showcases real results
- Encourages others to share their own journeys
- Strengthens the coach’s credibility
Brands collaborate with influencers by agreeing on regram permissions. An apparel brand could send free samples to micro-influencers, then regram their unboxing videos to the brand’s official account.
Why Regrams Matter for Brands and Creators
- Social Proof: User posts act as testimonials. When real customers rave about your product, it resonates more than polished ads.
- Community Building: Acknowledging fans makes them feel valued and motivates others to engage.
- Content Efficiency: You save time and resources by curating existing content instead of producing everything in-house.
Plus, regrams can drive traffic back to the original creator, fostering goodwill and potential collaborations.
Common Misconceptions and Variations
- Regram vs. Repost: These terms are interchangeable. “Regram” just signals Instagram usage.
- Copyright Concerns: Always ask permission before regramming someone’s work. Assuming public equals fair use can lead to takedowns or disputes.
- Credit Isn’t Enough: Tagging the original account is good practice, but explicit permission prevents misunderstandings.
Practical Tips to Regram Effectively
- Set Clear Guidelines: Publish a branded hashtag and share top user posts weekly.
- Ask Before You Share: Send a quick DM requesting permission and confirming how you’ll credit the creator.
- Add Your Voice: When you regram, include a brief caption explaining why you love this post or how it fits your brand story.
- Track Performance: Monitor likes, comments, and saves on regrams compared to your original content to see what resonates.
Regramming is one of the simplest yet most powerful tactics in social media marketing. By sharing real user experiences and collaborating with influencers, you’ll build trust, save time, and keep your feed buzzing with fresh, authentic content.
