What Is a Quotation Post?

A quotation post is a piece of content—often on Instagram, LinkedIn, or a brand blog—that features a quote as its focal point. The quote can come from a founder, influencer, customer testimonial, industry expert, or even a catchy slogan. These posts pair text with engaging visuals (think branded backgrounds, stylized fonts, or photos) to make the words stand out in crowded feeds.

How Brands and Influencers Use Quotation Posts

1. Motivational & Inspirational Quotes

Fitness coaches or wellness brands often share motivational lines like “You don’t have to be great to start, but you have to start to be great.” The combo of uplifting text and brand colors drives likes and saves.

2. Customer Testimonials

A DTC candle company might overlay a five-star review onto a cozy, lifestyle photo. Highlighting real voices builds trust and social proof.

3. Expert Insights

B2B software firms repost a CEO’s thought leadership snippet—“Automation frees your team for strategic work”—on LinkedIn. It shows authority and sparks professional conversations.

Why Quotation Posts Matter

- High Engagement: Short, relatable quotes are quick to read and easy to share, boosting likes, comments, and reposts.

- Brand Personality: Choosing quotes that align with your values helps people connect emotionally with your brand voice.

- Content Variety: They break up photo grids or text feeds, offering a fresh visual element that still feels on-brand.

- Easy Creation: A simple background, your logo, and a powerful line can be produced in minutes using tools like Canva or Adobe Spark.

Common Misconceptions & Variations

Misconception 1: Quote posts are filler content.

Truth: When done right, they reinforce messaging and drive saves.

Misconception 2: You must quote famous people.

Truth: Customer quotes or original brand mantras can be even more authentic.

Variation: Text-only vs. image-based. Some brands prefer minimalism—plain backgrounds with bold typography. Others layer quotes over lifestyle or product shots.

Practical Tips for Creating Effective Quotation Posts

1. Pick a quote that resonates. Choose words that are relevant to your audience’s challenges or aspirations.

2. Stay on brand. Use your color palette, fonts, and logo subtly so followers instantly recognize you.

3. Keep it readable. Opt for high contrast between text and background, and limit lines to one or two short sentences.

4. Use tools you love. Experiment with Canva templates, Figma, or even Instagram Stories’ native type features.

5. Include a call to action. Invite followers to comment their thoughts, tag a friend, or save the post for later.

6. Measure performance. Track engagement metrics (likes, shares, saves) to see which types of quotes spark the best response.

Quotation posts are a low-lift, high-impact content type that can amplify your brand voice, drive engagement, and give followers a quick dose of inspiration or social proof. Start experimenting with one quote this week—you might be surprised how far a few well-chosen words can go!