LinkedIn Creator Mode: Grow Your Reach and Influence on LinkedIn

LinkedIn Creator Mode is a profile option that flips the switch from job seeker to thought leader. When turned on, it promotes the content you share, opens up new profile features, and helps you attract followers instead of just connections.

What Is LinkedIn Creator Mode?

By default, LinkedIn profiles prioritize connections and job search features. Creator Mode adjusts your profile to highlight your content—articles, posts, videos, or newsletters. It also changes your follow button placement, making it easier for people to subscribe to your updates.

Key changes when you enable Creator Mode:

- Follow over Connect: “Follow” button appears at the top of your profile.

- Content Highlights: Pinned hashtags reflect your main topics.

- Access to Creator Tools: Tools like LinkedIn Live and Newsletters become available.

How Brands and Influencers Use Creator Mode

Influencers and DTC brands often leverage Creator Mode to:

- Share regular industry insights or product updates.

- Launch a weekly newsletter to build a loyal audience.

- Host live Q&A sessions via LinkedIn Live, boosting real-time engagement.

For example, a small apparel brand might use Creator Mode to post styling tips every week, pinning relevant hashtags like #SustainableFashion or #DTC. An independent consultant could start a monthly newsletter on leadership trends and invite followers through their profile’s improved call-to-action.

Why Creator Mode Matters

1. Increased Visibility: LinkedIn’s algorithm favors active creators, pushing your content to more feeds.

2. Stronger Brand Authority: Regular, high-quality posts turn you into a go-to expert in your niche.

3. More Followers: Simplified follow mechanics make it easier for interested users to stay updated.

For small business marketers, Creator Mode can turn your LinkedIn profile into a mini publishing platform—free exposure every time you post.

Common Misconceptions

- “It’s only for big influencers.” False. Any profile with content to share can benefit, from solo entrepreneurs to retail brands.

- “My network will vanish.” No connections are removed. You just shift focus to followers.

- “You lose privacy.” You control who sees what. Creator Mode doesn’t change your basic privacy settings.

Tips for Getting the Most from Creator Mode

- Define 2–3 core hashtags that reflect your content pillars.

- Post consistently—aim for at least one valuable update per week.

- Experiment with formats like articles, carousels, and live videos.

- Engage first: comment on peers’ posts to spark visibility for your own.

- Analyze LinkedIn analytics to refine topics and posting times.

By enabling Creator Mode and following these tips, you’ll not only grow your LinkedIn audience but also position yourself as a trusted voice in your industry.