Feed Post: Definition, Examples, and Best Practices for Brands
A feed post is a piece of content—such as a photo, video, or carousel—published to the main timeline of social media platforms. It appears in followers’ home feeds and helps brands and creators engage with their audience through shareable, evergreen content.
What Is a Feed Post?
A feed post is the standard form of content you publish to a social network’s main timeline or grid. Unlike Stories or Reels, which are often temporary or algorithmically surfaced, feed posts remain visible on your profile and can be discovered days, weeks, or even months later. They’re the backbone of your brand’s social media presence.
Why Feed Posts Matter
- Evergreen Presence: Feed posts stick around, building your profile’s history and credibility.
- Engagement Driver: Likes, comments, and shares on feed posts boost your visibility in algorithms.
- Discovery Tool: Hashtags, tags, and location stickers can help new audiences find you.
For brands and creators, feed posts serve as a lasting portfolio of your work, tone, and style.
Common Types of Feed Posts
1. Single Image: A high-quality photo, product shot, or behind-the-scenes snapshot.
2. Carousel: A swipeable gallery of images or videos—great for storytelling or multiple product features.
3. Video: Short clips (under 60 seconds on most platforms) to demonstrate a product or share a quick tip.
4. Branded Content: A sponsored post where an influencer tags or discloses collaboration with a brand.
Feed Posts in Influencer Marketing
Imagine you partner with a skincare brand. An influencer might create a carousel feed post showing a morning routine using the brand’s products. They tag the brand, add a promo code in the caption, and use relevant hashtags. Their followers see it in their main feeds, increasing the odds of engagement and conversions.
Common Misconceptions and Variations
- Not Just Photos: Feed posts can be videos or carousels, not limited to images.
- Not Instantaneous Like Stories: Feed posts may take longer to gain traction; they’re built for longevity.
- Not Always Chronological: Algorithms often decide who sees your post first based on engagement signals.
Practical Tips for Better Feed Posts
1. Lead with a Strong Visual: Your first image or thumbnail should grab attention as users scroll.
2. Craft a Clear Caption: Keep it concise, add a call-to-action (CTA), and include relevant hashtags.
3. Optimize for Platform Specs: Use the right aspect ratios for Instagram, Facebook, or LinkedIn to avoid cropping.
4. Tag and Geo-Tag: Tag collaborators or products, and add location stickers to improve discoverability.
5. Post Consistently: Regular posting helps maintain follower interest and improves algorithmic favor.
By mastering feed posts, you create a reliable touchpoint for your audience, showcase your brand’s personality, and fuel ongoing engagement. Start experimenting with different formats today, track your performance, and refine your approach based on what resonates most.
