Best email marketing tools (Reviewed)

This page features the best email marketing tools to help you connect with your audience, promote your products or services, and grow your brand through email. Whether you’re a small business owner, freelancer, content creator, or part of a marketing team, these platforms are built to make email communication easier and more effective. Explore tools that offer features like drag-and-drop editors, automation workflows, segmentation, and performance tracking. From beginner-friendly platforms to more advanced options with CRM and integration capabilities, find the email marketing solution that fits your goals, audience, and budget.

PlatformBest fit forStarting PriceFree TrialDemoUse Cases
Moosend
Small businesses, startups, and creators$24Yes
Benchmark Email
Small businesses, nonprofits, and marketersFreeYes
Email Octopus
Small businesses, bloggers, and creatorsFreeYes
Campayn
E-commerce brands$19Yes
Sender
Small businesses, creators, solopreneursFreeYes
Moosend Logo
Moosend

3.9 out of 5

Base price: $24
Product description

Moosend is an intuitive and budget-friendly email marketing and automation platform designed for small businesses, startups, and creators. It offers a drag-and-drop email editor, advanced automation workflows, landing page and form builders, and AI-powered tools for personalization and product recommendations. With features like A/B testing, real-time analytics, and segmentation, Moosend enables users to create and launch effective email campaigns without the complexity or cost of more extensive platforms.

Our take
Moosend stands out for its simplicity and value. It’s ideal for those seeking a comprehensive yet user-friendly solution to manage email campaigns effectively. While it may lack some advanced features like SMS marketing or extensive third-party integrations, its ease of use and affordability make it a compelling choice for beginners and those with straightforward email marketing needs.
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Pros and Cons
Affordable pricing with unlimited emails
User-friendly drag-and-drop email editor
Advanced automation workflows
AI-powered personalization and product recommendations
Landing page and subscription form builders
Limited native integrations with some platforms (e.g., Shopify)
Limited customization options for templates
Best for: Small businesses, startups, and creators
Ratings
Features4.0
Ease of use4.2
Reporting3.5
Overall Score: 3.9
Benchmark Email Logo
Benchmark Email

4.1 out of 5

Base price: Free
Product description

Benchmark Email is a user-friendly email marketing platform designed for small businesses, nonprofits, and marketers seeking a straightforward solution. It offers a drag-and-drop email builder, automation workflows, responsive templates, and basic CRM features. With a generous free plan and multilingual support, Benchmark Email is suitable for both beginners and international teams.

Our take
Benchmark Email stands out for its simplicity and ease of use. It’s ideal for those new to email marketing or businesses that prefer a no-frills approach. While it may lack some advanced features found in other platforms, its intuitive interface and essential tools make it a solid choice for straightforward email campaigns.
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Pros and Cons
Responsive templates and automation workflows
Intuitive drag-and-drop email editor
Multilingual support and international reach
Solid customer support
Limited advanced automation and segmentation features
Reporting tools are basic compared to competitors
Editor may have occasional formatting glitches
Best for: Small businesses, nonprofits, and marketers
Ratings
Features4.0
Ease of Use4.5
Reporting3.8
Overall Score: 4.1
Email Octopus Logo
Email Octopus

4.1 out of 5

Base price: Free
Product description

EmailOctopus is an intuitive and budget-friendly email marketing platform tailored for small businesses, bloggers, and creators. It offers essential features like drag-and-drop email editing, automation, segmentation, and customizable forms. With a generous free plan and straightforward interface, EmailOctopus enables users to craft professional campaigns without the complexity or cost of more extensive platforms.

Our take
EmailOctopus stands out for its simplicity and value. It’s ideal for those seeking a no-frills solution to manage email campaigns effectively. While it may lack some advanced features like A/B testing or intricate automation workflows, its ease of use and affordability make it a compelling choice for beginners and those with straightforward email marketing needs.
Pros and Cons
User-friendly drag-and-drop email editor
Automation for welcome emails and basic sequences
Customizable forms and landing pages
Affordable pricing for paid plans
Limited advanced automation and segmentation features
No built-in A/B testing functionality
Reporting data retention is limited on the free plan
Best for: Small businesses, bloggers, and creators
Ratings
Features4.0
Ease of Use4.5
Reporting3.8
Overall Score: 4.1
Campayn Logo
Campayn

4.2 out of 5

Base price: $19
Product description

Omnisend is an e-commerce-focused email and SMS marketing platform built for online stores and digital sellers. It combines email campaigns, SMS, automation, and sales tracking in one easy-to-use dashboard. What makes Omnisend stand out is how tightly it integrates with platforms like Shopify, WooCommerce, and BigCommerce, allowing store owners to send personalized messages triggered by customer behavior (like cart abandonment or product views). With pre-built workflows, drag-and-drop editing, and A/B testing, it’s a great tool for brands that want to drive more sales without hiring a full marketing team.

Our take
Omnisend hits a sweet spot for growing e-commerce brands. It takes the complexity out of marketing automation with templates and pre-set journeys that are actually useful. Plus, having email and SMS under one roof makes life simpler. While it’s not as customizable as enterprise solutions, Omnisend is a smart, practical choice if your goal is to increase store revenue with targeted, timely messages. It’s powerful, especially for Shopify users, but smaller shops or non-ecommerce users might find it more than they need.
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Pros and Cons
All-in-one platform for email, SMS, and automation
Excellent e-commerce integrations (Shopify, WooCommerce, BigCommerce)
Pre-built workflows and templates for faster setup
Strong segmentation and behavior-based triggers
Sales tracking and revenue attribution
More useful for e-commerce than non-ecom businesses
Limited design flexibility compared to some advanced tools
Best for: E-commerce brands
Ratings
Features4.3
Ease of Use4.2
Reporting4.0
Overall Score: 4.2
Sender Logo
Sender

4.1 out of 5

Base price: Free
Product description

Sender is a budget-friendly email marketing platform built for small businesses, startups, and creators who want to engage their audience without dealing with bloated or overpriced software. It offers essential email automation, customizable templates, and a simple drag-and-drop editor—making it easy to launch professional-looking campaigns in minutes. Sender also includes SMS marketing, advanced segmentation, and decent analytics, all while maintaining a clean interface that won’t overwhelm beginners. With generous free tier limits and strong deliverability, it’s a great choice for those focused on performance and simplicity.

Our take
Sender is a solid, no-nonsense email tool that covers the core essentials really well. It’s especially great for small teams, solopreneurs, and creators who want to send emails and track results without getting lost in complex tools. While it lacks some high-end marketing automation or CRM integrations, what you do get is a streamlined experience at a price that’s hard to beat. If your needs are straightforward—send great emails, reach your audience, and analyze basic metrics—Sender delivers a ton of value.
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Pros and Cons
Easy-to-use email editor and automation
SMS marketing included
Good deliverability and list segmentation
Clean interface, minimal learning curve
Limited integrations with other tools
Reporting is basic compared to advanced platforms
Best for: Small businesses, creators, solopreneurs
Ratings
Features4.0
Ease of Use4.5
Reporting3.7
Overall Score: 4.1

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