Existing customer?Sign in

Best SEO tools

This page features the best SEO tools to help you improve your website’s visibility, drive more traffic, and grow your online presence. Whether you’re a beginner, blogger, business owner, or part of a digital marketing team, these tools are designed to simplify everything from keyword research and backlink analysis to site audits and rank tracking. Compare features like on-page SEO insights, competitive analysis, technical audits, and reporting dashboards to find the right tool that fits your strategy and budget.

Best fit for	Starting Price	Free Trial
Content marketers, SEOs, and writers	$15	Yes
Bloggers, niche site builders, and content marketers	$29.9	Yes
SEO professionals, digital marketers, and agencies	Free	Yes
SEO professionals, digital marketing agencies, and web developers	$18	Yes
Small to medium-sized businesses, digital marketers, and SEO professionals	Free	Yes

Alsoasked

4.1 out of 5

Base price: $15

Product description

AlsoAsked is a keyword research and content planning tool that visualizes the questions people are asking on Google, based on the “People Also Ask” (PAA) feature. By mapping out related queries in a branching structure, it helps marketers, SEOs, and content creators understand search intent, discover topic clusters, and generate ideas for blog posts, FAQs, and SEO content. The tool supports multiple languages and locations, making it valuable for international SEO strategies.

Our take

AlsoAsked shines when it comes to content ideation and structuring. It’s an excellent tool for uncovering what your audience is really searching for and organizing that information into logical, intent-based clusters. While it doesn’t replace full-fledged keyword research platforms, it’s a fantastic supplement, especially for writers and SEOs focused on user intent. Its simplicity, visual interface, and affordability make it a smart choice for content marketers looking to build better SEO strategies.

Product images

Pros and Cons

Unique visual mapping of related questions

Great for understanding search intent and content clustering

Supports multiple languages and regions

Simple and intuitive interface

Helpful for SEO, content planning, and voice search optimization

Limited historical data or keyword metrics compared to tools like Ahrefs or SEMrush

Free version has limited daily searches

Not ideal for in-depth competitive analysis

Best for: Content marketers, SEOs, and writers

Ratings

Features4.0

Ease of Use4.5

Reporting3.8

Overall Score: 4.1

Visit Alsoasked

Lowfruits

4 out of 5

Base price: $29.9

Product description

LowFruits is a keyword research tool tailored for finding low-competition keyword opportunities that small websites can realistically rank for. It analyzes Google SERPs to identify weak spots, like forums, Reddit threads, and low-authority domains, allowing you to uncover “easy-win” keywords. With features like keyword clustering, SERP analysis, and filtering by intent or country, LowFruits is designed to help niche site builders, bloggers, and content creators gain traction faster without chasing highly competitive terms.

Our take

LowFruits is a hidden gem for niche marketers and SEOs who prioritize ranking efficiency over volume. It simplifies the process of uncovering long-tail and low-competition keywords, giving you an edge when working with newer or lower-authority sites. While it’s not a comprehensive SEO platform like Ahrefs or SEMrush, its focused approach and smart filtering make it a valuable companion for practical, data-driven content strategies.

Pros and Cons

Excellent for discovering low-competition keyword opportunities

Highlights SERP weaknesses (forums, Quora, Reddit, low-authority sites)

Keyword clustering and intent categorization built in

Affordable credit-based pricing model

No backlink analysis or traffic data

Limited broader SEO features (site audits, competitor tracking)

Credit-based system might feel restrictive for high-volume users

Best for: Bloggers, niche site builders, and content marketers

Ratings

Features4.0

Ease of Use4.2

Reporting3.7

Overall Score: 4.0

Visit Lowfruits

Screamingfrog

4.5 out of 5

Base price: Free

Product description

Screaming Frog SEO Spider is a powerful desktop-based website crawler designed for in-depth technical SEO audits. It simulates how search engines crawl websites, enabling users to identify issues such as broken links, duplicate content, missing metadata, and more. The tool supports JavaScript rendering, custom extraction, and integrates with platforms like Google Analytics and Search Console. With both free and paid versions, it caters to a wide range of SEO professionals and digital marketers.

Our take

Screaming Frog stands out as an essential tool for technical SEO analysis. Its comprehensive crawling capabilities and real-time data presentation make it invaluable for identifying and resolving on-site SEO issues. While the interface may have a learning curve for beginners, the depth of insights it provides justifies the investment. The paid version unlocks advanced features, making it a go-to choice for agencies and seasoned SEO professionals.

Product images

Pros and Cons

Comprehensive site crawling with real-time data analysis

Detects a wide range of SEO issues including broken links, duplicate content, and missing metadata

Supports JavaScript rendering and custom extraction

Integrates with Google Analytics, Search Console, and PageSpeed Insights

Steep learning curve for beginners

Desktop-based; lacks cloud functionality

Resource-intensive on large crawls

Best for: SEO professionals, digital marketers, and agencies

Ratings

Features4.8

Ease of Use4.2

Reporting4.5

Overall Score: 4.5

Visit Screamingfrog

Sitebulb

4.5 out of 5

Base price: $18

Product description

Sitebulb is a comprehensive website auditing tool designed for technical SEO professionals. Available in both desktop and cloud versions, it offers in-depth analysis of websites, identifying issues related to crawlability, indexability, site structure, and more. With features like JavaScript rendering, visual site maps, and integration with Google Analytics and Search Console, Sitebulb provides actionable insights to enhance website performance and search engine rankings.

Our take

Sitebulb stands out for its user-friendly interface combined with powerful auditing capabilities. Its visual representations of data make complex SEO issues easier to understand and communicate to stakeholders. While it may have a learning curve for beginners, the depth of information and clarity it offers make it a valuable tool for agencies and SEO professionals aiming for thorough website analyses.

Product images

Pros and Cons

Comprehensive technical SEO audits covering over 300 issues

Visual site maps and intuitive data visualizations

JavaScript rendering capabilities

Integration with Google Analytics and Search Console

Available in both desktop and cloud versions

Steep learning curve for beginners

Resource-intensive on local machines during large crawls

Pricing may be high for freelancers or small businesses

Best for: SEO professionals, digital marketing agencies, and web developers

Ratings

Features4.8

Ease of Use4.2

Reporting4.5

Overall Score: 4.5

Visit Sitebulb

Seobility

4.5 out of 5

Base price: Free

Product description

Seobility is an all-in-one SEO software designed to help businesses and marketers optimize their websites for better search engine visibility. It offers comprehensive tools including website crawling, on-page SEO audits, keyword tracking, backlink analysis, and content optimization. With both free and premium plans, Seobility caters to a wide range of users, from beginners to seasoned SEO professionals.

Our take

Seobility stands out for its user-friendly interface and robust feature set. Its comprehensive website audits and actionable insights make it a valuable tool for identifying and fixing SEO issues. While it may not offer the depth of data found in some enterprise-level tools, its affordability and ease of use make it an excellent choice for small to medium-sized businesses and individuals looking to improve their SEO performance.

Product images