How to start a business blog

Learn how to start a blog as a small business owner and why it's important for your brand.

Affiliate marketing for beginners

This guide will walk you through the basics of affiliate marketing: what it means and how to get started

How to create brand awareness

Learn the basics of brand awareness and how to get started as a small business

User generated content in ads

A short guide on how you can integrate content from influencers (creators) on your social media advertising channels.

How to run ads on Snapchat

Guide to get started with Snapchat advertising: how to get your first ads up and running, how to organize and scale your campaign.

How to run ads on Facebook and Instagram

Learn how to start with Facebook and Instagram advertising with practical examples

How to use Instagram hashtags

Learn how to use hashtags as a brand. They can help you take full advantage of Instagram as a platform for your business.

Influencer marketing campaigns

In the following guide, you can find details about the types of campaigns you can run on Instagram with content creators.

Influencer marketing metrics

This guide will walk you through essential metrics for your influencer marketing campaigns on Instagram and how to track them.

Growth marketing acronym guide

A shortlist of different KPIs and terms used in social media advertising and a brief explanation for each one of them.