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Tools you want to use as a content creator

Catalin Jian

Catalin Jian

· 17 min read
Content creator tools

Creating content can be a lot of work, but it doesn't have to be a pain! With the right tools, you can make the process a lot smoother, more efficient, and even more fun.

In this article, we'll be sharing 10 essential tools that every content creator should have in their toolbox. From planning and organization, to editing and promotion, these tools will help you take your content creation game to the next level. So grab a notebook and pen, and let's dive in!

Whether you're a blogger, vlogger, podcaster, or any other type of content creator, these tools can help you create better content, reach a wider audience, and grow your brand.

Well, let's take a look at our top tools for content creators:

Canva is a graphic design tool that allows users to create visual content for various platforms, such as social media, websites, and marketing materials. It's a user-friendly platform that offers a wide range of templates, images, and design elements to choose from.

With Canva, you can easily create professional-looking designs without the need for advanced graphic design skills. It's a great tool for content creators who want to stand out on social media and create engaging visuals for their followers.

Canva also offers a free version as well as a paid Pro version with more features and functionality for businesses.

Below, we will present you with three Canva alternatives:

  • Adobe Spark: Adobe Spark is a suite of design tools that includes a graphic design app, a video editing app, and a web page design app. It offers a wide range of templates and design elements, and it's easy to use even if you don't have any design experience.
  • GIMP: GIMP is a free, open-source image editing program that offers many of the same features as Adobe Photoshop. It's a great option if you're looking for a powerful, customizable design tool without the cost.
  • Inkscape: Inkscape is a free, open-source vector graphics editor that can be used for creating illustrations, diagrams, icons, logos, and more. It's similar to Illustrator and offers many of the same features.

Grammarly is a powerful writing tool that helps you write error-free text in a variety of contexts, from professional documents to social media posts. It uses advanced grammar and spell-checking algorithms to identify and correct mistakes, and offers suggestions for improving your writing style.

Grammarly can be used as a browser extension, a desktop app, or a mobile app, making it easy to use no matter where you are or what you're working on.

Some of its features include checking for grammar, punctuation, context, and sentence structure errors, as well as providing suggestions for word choice, style, and tone.

In addition, it has a plagiarism detector, which help users to identify and correct any unoriginal content. Grammarly is a great tool for content creators who want to ensure their writing is clear, concise, and free of errors.

Grammarly alternatives:

  • Hemingway: Hemingway is a writing tool that helps you simplify your writing and make it more clear and concise. It highlights complex sentences, passive voice, and adverbs, and it provides suggestions for simplifying your text.
  • ProWritingAid: ProWritingAid is a comprehensive writing tool that checks grammar, style, and structure, and it provides in-depth analysis and suggestions for improvement. It has a free version and a paid version with more features
  • WhiteSmoke: WhiteSmoke is a grammar checker, spell checker, and style checker that checks for grammar and punctuation errors, and it suggests synonyms to help you improve your vocabulary. It also has a free version and a paid version with more features.

Adobe Premiere Pro is a professional video editing software developed by Adobe Systems. It is widely used by filmmakers, television producers, and video production teams to create and edit high-quality video content. It is a powerful tool that allows users to edit and enhance video footage, add effects, and create professional-grade videos.

With its wide range of advanced features, it is considered one of the best video editing software options for content creators. Some of its most notable features include advanced audio editing, motion graphics and visual effects, and support for a wide range of file formats.

Besides, it also includes a wide range of collaboration tools that enable content creators to work together on projects from different locations. Overall, Adobe Premiere Pro is a comprehensive and reliable video editing software that is ideal for content creators looking to produce professional-grade videos.

It might look complicated but as with any other program, once you get used to it, you will be amazed.

Similar tools to Adobe Premiere Pro are:

  • Final Cut Pro X: Final Cut Pro X is a professional video editing software developed by Apple. It's widely used by independent filmmakers and video editors, and it's known for its intuitive interface and powerful editing tools.
  • Avid Media Composer: Avid Media Composer is a professional video editing software that is widely used in the film and television industry. It's known for its powerful editing and color correction tools, and its ability to handle high-resolution footage.
  • DaVinci Resolve: DaVinci Resolve is a free, professional-grade video editing software developed by Blackmagic Design. It's a popular choice among independent filmmakers and video editors, and it offers a wide range of editing, color correction, and audio tools.
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Hootsuite is a popular social media management tool that allows users to schedule and publish content on multiple social media platforms from one dashboard. It also provides analytics and engagement tracking to help users understand their audience and track their performance.

The tool offers a variety of features, such as creating custom content calendars, managing multiple accounts and teams, and monitoring mentions and hashtags across different platforms.

Moreover, it also offers a range of apps and integrations to help users extend its functionality and automate repetitive tasks.

It's a great tool for content creators who manage multiple social media accounts and want to save time and increase efficiency in their content creation and distribution process.

If you are looking for something else, below you will see three other options:

  • Buffer: Buffer is a social media management tool that allows you to schedule posts, track analytics, and manage multiple accounts from one platform. It also provides a browser extension for easy scheduling of posts and an automation feature for recurring posts.
  • Agorapulse: Agorapulse is a social media management tool that offers scheduling, publishing, monitoring, and analytics capabilities. It also includes a social media inbox, which allows you to manage and respond to comments and messages across multiple platforms.
  • Sprout Social: Sprout Social is a social media management tool that offers scheduling, publishing, monitoring, and analytics capabilities. It also includes features such as social listening, team management and a collaboration feature for effective team work.


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Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It allows you to see where your website traffic is coming from, what pages are most popular, and what actions visitors are taking on your site. It also provides insights into your audience demographics, such as age, gender, and location.

With this information, you can make data-driven decisions to optimize your website and improve your online marketing efforts. It is a powerful tool that can help content creators understand their audience better and make more informed decisions about the type of content they produce and how they promote it.

A couple of alternatives for Google analytics are:

  • Adobe Analytics: Adobe Analytics is a web analytics platform that offers a variety of features including real-time analytics, audience segmentation, and integration with other Adobe products such as Adobe Experience Cloud.
  • Matomo: Matomo (formerly Piwik) is another open-source web analytics platform that you can host on your own server. It offers many of the same features as Google Analytics, including real-time analytics, visitor tracking, and e-commerce analytics.

Trello is a project management tool that allows users to organize their work into boards and cards. Each board represents a different project or task, and each card represents a specific task within that project.

Users can create checklists, add comments, and attach files to cards, making it easy to keep track of progress and collaborate with team members. Trello also offers integrations with other tools such as Google Drive and Slack, making it a great option for content creators looking to streamline their workflow.

Some other project management tools are:

  • Asana: Asana is a project management tool that allows you to create and assign tasks, set deadlines, and track progress. It offers features such as team collaboration, calendars, and integrations with other apps.
  • Jira: Jira is a project management tool that is popular among software development teams. It offers features such as agile boards, sprint planning, and issue tracking.
  • Basecamp: Basecamp is a project management tool that offers features such as to-do lists, message boards, and file storage. It's known for its easy-to-use interface and its focus on team communication.

Zoom is a widely-used video conferencing tool that allows users to hold virtual meetings, webinars, and video chat sessions with individuals or groups. It's particularly useful for remote teams and businesses, as it allows users to connect with one another from anywhere in the world. Z

oom has a range of features including screen sharing, recording, and virtual backgrounds. It also offers a free version and a paid version that includes additional features such as breakout rooms, polls, and the ability to host larger meetings.

Zoom is also very user-friendly and has a very intuitive interface, making it easy for people of all levels of technical expertise to use.

Zoom has a couple of similar tools.

  • Microsoft Teams: Microsoft Teams is a collaboration platform developed by Microsoft. It includes features such as video conferencing, chat, and file sharing, and it's integrated with other Microsoft apps such as Outlook, OneNote, and SharePoint.
  • Cisco Webex: Cisco Webex is a video conferencing tool developed by Cisco. It offers features such as screen sharing, recording, and integration with other Cisco apps.
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CoSchedule Headline Analyzer is a tool that helps content creators write compelling and effective headlines for their articles, blog posts, and social media updates.

The tool analyzes headlines for factors such as length, word choice, sentiment, and readability, and provides a score based on how well the headline is likely to perform. This allows content creators to optimize their headlines for maximum engagement and click-through rates.

Coschedule also suggests alternative headlines that could potentially perform even better. The tool is available as a standalone website and can also be integrated with the CoSchedule content marketing platform.

A few other options are:

  • BuzzSumo: BuzzSumo is a content marketing tool that allows you to research and analyze content in your industry. It offers features such as social media tracking, influencer identification, and content curation.
  • SEMrush: SEMrush is a tool that offers a set of features for SEO, PPC, content, and social media marketing. It allows you to research keywords, track your competitors, and analyze your website's performance
  • Sprout Social: Sprout Social is a tool that offers a set of features for Social Media management and analytics. It allows you to schedule posts, monitor mentions, and analyze your performance across multiple platforms

Ahrefs is a powerful tool for analyzing and improving website traffic, as well as for performing keyword research and backlink analysis. It provides users with valuable information, such as the number of backlinks, organic search traffic, and top organic keywords for any website.

Ahrefs offers a site explorer feature, which allows users to see the top organic search competitors for any website, and a content explorer feature, which shows the most popular content for any topic or keyword.

This is a valuable tool for SEO professionals, content marketers, and website owners looking to improve their search engine rankings and drive more organic traffic to their website.

A few of the only programs can can replace Ahrefs

  • SERPstat: SERPstat is a tool that offers a set of features for SEO, PPC, and content marketing. It allows you to research keywords, track your competitors, and analyze your website's performance.
  • LinkResearchTools: LinkResearchTools is a backlink analysis tool that offers features such as link tracking, link quality analysis, and penalty risk analysis. It also provides a large link index and historical data.

Mailchimp is an email marketing platform that allows users to create, send and manage email campaigns. It offers a wide range of features including email design templates, list management, automation, and detailed analytics.

Mailchimp also allows users to segment their email lists and personalize their email campaigns for different groups of subscribers.

Besides, it has a free plan that's allow you to start create your email campaign with a limited number of subscribers, and then upgrade as your audience grows. It's very user-friendly, and it's a great choice for small businesses, bloggers, and independent content creators.

  • Constant Contact: Constant Contact is an email marketing tool that offers features such as email templates, contact management, and analytics. It also offers a free trial and has a user-friendly interface.
  • AWeber: AWeber is an email marketing tool that offers features such as email templates, contact management, and automation. It also offers a free trial and has a drag-and-drop email editor.
  • GetResponse: GetResponse is an email marketing tool that offers features such as email templates, contact management, and automation. It also offers a free trial and has a user-friendly interface. It also includes a landing page builder and webinar hosting feature.

CONCLUSION

By incorporating these tools into their workflow, content creators can streamline their processes and create better content, faster. It's important to keep in mind that the choice of tools will depend on the specific needs and preferences of each creator, and they should research and test different options to find the best fit for them.

Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.

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Catalin Jian

About Catalin Jian

Jan is a Growth Marketeer specialising in Content & SEO at Social Cat. He's writing our weekly newsletter and leading the Social Cat blog and academy.