Boost sales with influencer gifting

Intro

Influencer gifting has become an increasingly popular marketing strategy for businesses looking to boost sales and increase brand visibility.

By sending products or services to influencers and having them promote your brand to their followers, you can reach a larger audience and gain credibility and trust.

In this post, we'll explore the benefits of influencer gifting and offer tips on how to choose the right influencers and run a successful campaign. We'll also share case studies of brands that have used influencer gifting to great success.

If you're looking for ways to boost sales and get your brand in front of a wider audience, influencer gifting may be worth considering.

Looking to jump into the world of influencer marketing? Connect with Social Cat for a complimentary trial or book a demo and learn how to work with micro-influencers to boost your brand.

The benefits of influencer gifting

Increased brand visibility:

By partnering with influencers with a large and engaged following, you can expose your brand to a wider audience and potentially reach new customers. Of course, a larger audience would be helpful, but being in the industry for a while, we realized that small targeted audiences are as good as large ones.

But what does that exactly mean?

Reach a larger audience: Influencers typically have a large and engaged following, and by partnering with them, you can expose your brand to this audience and potentially reach new customers. One of the main downsides here is the price of the influencers. This is why you can reach similar numbers with micro-influencers. Check our article "Why micro-influencers are better"
Increase social media presence: Influencers often promote products or services to their followers on social media, which can increase your brand's visibility on platforms like Instagram or TikTok.
Gain credibility and trust: Influencers are trusted by their followers, so when they promote a product or service, it carries more weight than traditional advertising. This can lead to increased credibility and trust in your brand.
Improve search engine optimization (SEO): Influencer content that mentions your brand and links back to your website can improve your SEO and make it easier for people to find your brand online.
Increase website traffic: When influencers promote your brand to their followers, it can drive traffic to your website, potentially leading to increased sales.

Credibility and trust

Influencer gifting can increase credibility and trust in your brand in a number of ways:

Leverage the influence and credibility of the influencer: . By partnering with an influencer, you can leverage their credibility and influence to gain trust in your brand.
Increase authenticity: Influencer content is often more authentic and genuine than traditional advertising, which can help to build trust with your audience.
Foster relationships: By building strong relationships with influencers and providing them with high-quality products or services, you can foster trust and credibility in your brand.
Offer value: By providing value to your customers through your products or services, and promoting this value through influencer content, you can increase trust in your brand.

Improved customer engagement

Influencer gifting can help to generate buzz and conversation around your brand, leading to increased engagement with your customers.

You might wonder how? Well, there it is:

Generate buzz and conversation: Influencer content can generate buzz and conversation around your brand, which can lead to increased engagement with your customers.
Increase social media engagement: Through influencer marketing, you can leverage the social media presence of trusted individuals to promote your products or services, resulting in increased visibility and reach on platforms like Instagram or TikTok.
Encourage customer feedback: Influencers can encourage their followers to leave comments and reviews on your social media pages or website, which can lead to increased customer engagement.

Cost-effectiveness

Influencer gifting can be a cost-effective way to reach a large audience, as you only pay for the products or services you send to the influencers rather than for traditional advertising.

To be more explicit about it, here is how it can help you:

Cost per impression: Traditional advertising can be expensive, and you often have to pay for each impression (i.e., each time your ad is shown to someone). With influencer gifting, you only pay for the products or services you send to the influencer, and you can potentially reach a much larger audience through their promotion of your brand.
No upfront costs: With influencer gifting, you don't have to pay for things like ad space or production costs upfront. You only pay for the products or services you send to the influencer.
Targeted reach: By selecting influencers who are relevant to your brand and audience, you can reach a highly targeted group of customers, which can be more cost-effective than traditional advertising methods.

Targeted reach

Influencer marketing allows you to target a specific group of potential customers by selecting influencers who are relevant to your brand and audience.

We know we mentioned this above, but there is more to be said about targeted reach. Yes, it is cost-effective, but it has more advantages than that.

Select relevant influencers: By choosing influencers who are relevant to your brand and audience, you can reach a targeted group of customers. For example, if you sell outdoor gear, you might select influencers who are known for their love of outdoor activities and have a following that is interested in this type of content.
Use targeted hashtags: Influencers often use hashtags to help their followers discover related content. By using targeted hashtags in your influencer content, you can reach a specific group of people who are interested in your brand or product category.

How small brands discover top hashtags for Instagram can give you more details on how hashtags work.
Collaborate with micro-influencers: Micro-influencers (influencers with a smaller following) can be particularly effective for targeting specific niches or communities.

If you are interested to find out more things about micro-influencers, you can read our article Micro-influencers vs macro-influencers.

Product feedback

Influencers can provide valuable feedback on your products or services, which can help you improve and refine your offering.

Honest reviews: Influencers are often trusted by their followers to provide honest reviews and opinions on products. By partnering with influencers and having them review your products, you can get valuable feedback on their performance and features.

Take a look at the campaigns some of the creators on Social Cat did in the past. You will see many products reviews there that can help you and your brand.
Identify areas for improvement: Influencers may be able to identify areas for improvement in your products or services, which can help you to refine and improve your offering.
Gain insight into customer needs: Influencers can provide valuable insight into what your customers are looking for in a product, which can help you to better understand their needs and develop products that meet these needs.

Interested in giving influencer marketing a go? Sign up for a free trial with Social Cat or schedule a demo to learn how to team up with micro-influencers and boost your brand.

Tips on successful influencer gifting

Research potential influencers

Look for influencers who have an engaged following and are relevant to your brand and audience.

Define your target audience: Clearly identify the audience you want to reach with your influencer gifting campaign.
Use social media analytics tools: There are many tools available that can help you to analyze an influencer's social media presence, including their audience size and engagement levels. This can help you to identify influencers who are likely to be effective in promoting your brand.
Consider authenticity: Look for influencers who are authentic and genuine in their content and interactions with their followers. This can help to build trust in your brand and make your influencer gifting campaign more effective.
Check out their content: Review an influencer's content to get a sense of their style and interests. This can help you to determine whether they are a good fit for your brand and audience.
Look for influencers with a track record of success: Consider partnering with influencers who have a track record of successfully promoting products or services similar to yours. This can help to increase the chances of success for your influencer gifting campaign.

On Social Cat we implemented a review system where you can see the previous successful campaigns that the creators had in the past. This is a huge upside point for brands that are looking to work with professionals and want to see their portfolio.

This is how it looks like

Negotiate terms

Determine what you are willing to offer in exchange for the influencer's promotion of your brand, and negotiate the terms of the partnership.

Clearly define the terms of the partnership: Make sure to outline the specific terms of the partnership in writing, including what you will provide to the influencer (e.g., products or services) and what they will do in return (e.g., promote your brand to their followers).
Be transparent about your budget: Be upfront about your budget for the influencer gifting campaign, as this will help to set expectations and ensure that both parties are comfortable with the terms of the partnership.
Consider offering additional incentives: In addition to providing products or services, consider offering additional incentives to the influencer, such as a commission on sales or exclusive access to events or products.
Negotiate exclusivity: Depending on your goals, you may want to negotiate exclusivity with the influencer, meaning they will only promote your brand during the partnership.
Discuss the use of branded content: Make sure to discuss how the influencer will use branded content (i.e., content that promotes your brand) in their posts and whether they will be using sponsored or sponsored partnership tags.

Create a plan for tracking results

Determine how you will measure the success of your influencer gifting campaign, such as by tracking sales, website traffic, and social media engagement.

Set specific goals: Clearly define the goals of your influencer gifting campaign, such as increasing sales or driving website traffic. This will help you to measure the success of your campaign.
Use tracking tools: There are many tools available that can help you to track the results of your influencer gifting campaign, such as Google Analytics or social media analytics tools. Use these tools to measure key metrics such as website traffic, sales, and social media engagement.
Monitor your brand's online presence: Keep an eye on your brand's online presence, including social media and review sites, to see what people are saying about your products or services. This can provide valuable feedback and help you to measure the success of your campaign.
Use unique promo codes or links: Offer influencers unique promo codes or links to track the success of their promotions. This can help you to measure the number of sales or website visits generated by the influencer's promotion of your brand.
Evaluate and adjust: After your influencer gifting campaign, evaluate the results and make adjustments as needed. This will help you to continuously improve and maximize the effectiveness of your marketing efforts.

Success Tip: Be selective

Don't send products or services to every influencer who approaches you. Choose carefully and focus on those who have a genuine connection to your brand and audience.

Foster relationships

We will elaborate on what this means even though we mentioned it before.

Communicate clearly: Make sure to clearly communicate your expectations and the terms of the partnership with the influencer. This will help to ensure that everyone is on the same page and avoid misunderstandings.
Follow through on agreed-upon terms: If you have agreed to provide the influencer with products or services, make sure to follow through on this in a timely manner.
Show appreciation: Thank influencers for their participation in your campaign and let them know how much you appreciate their support. This can help to build a positive relationship and encourage them to work with you again in the future.
Be responsive: Make sure to respond to influencers in a timely manner and address any issues or concerns they may have. This gives a professional feeling.
Consider offering additional incentives: In addition to providing products or services, consider offering additional incentives to the influencer, such as a commission on sales or exclusive access to events or products.

Evaluate and adjust

After your influencer gifting campaign, evaluate the results and adjust your strategy as needed. This will help you to continue improving and maximizing the effectiveness of your marketing efforts.

Review your tracking results: After your influencer gifting campaign, review the results you have tracked to see how effective it was in achieving your goals.
Identify areas for improvement: Look for areas where you can improve the effectiveness of your campaign, such as by selecting different influencers or adjusting your messaging.
Consider new tactics: Consider trying new tactics to see if they are more effective in achieving your goals, such as offering additional incentives to influencers or using different types of content.
Refine your strategy: Based on the results of your campaign and any areas for improvement you have identified, refine your influencer gifting strategy to better meet your goals.
Test and measure: Continuously test and measure different tactics and strategies to see what works best for your brand. This will help you to continually improve and maximize the effectiveness of your influencer gifting campaign.

Looking to jump into the world of influencer marketing? Connect with Social Cat for a complimentary trial or book a demo and learn how to work with micro-influencers to boost your brand.

Influencer gifting disadvantages

Time-consuming

Identifying and negotiating with influencers can be time-consuming, particularly if you are working with multiple influencers.

Lack of control

When you partner with influencers, you have to rely on them to promote your brand in a way that aligns with your values and messaging. This can be challenging, as you have less control over the content they create and how they promote your brand.

Lack of guaranteed results

There is no guarantee that an influencer gifting campaign will be successful, as it depends on a variety of factors such as the influencer's audience size and engagement levels, the quality of the products or services you provide, and the overall effectiveness of the campaign.

Last words about gifting

Influencer gifting can be an effective way for businesses to boost sales and increase brand visibility.

By partnering with influencers who have a large and engaged following, you can expose your brand to a wider audience and gain credibility and trust. In order to run a successful influencer gifting campaign, it's important to research potential influencers, negotiate terms, and create a plan for tracking results.

By being selective, fostering relationships, and continuously evaluating and adjusting your strategy, you can effectively use influencer gifting to drive sales and grow your business. If you're looking for ways to reach a wider audience and increase engagement with your customers, influencer gifting is worth considering.

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