πŸ‘¨πŸΌβ€πŸ«

Practical Examples

This section will offer a few examples of ad creative and copy.
Alternatively, if you are looking for inspiration or more examples, head over to the
Facebook Ad Library and start browsing.
When you look for inspiration, this is an excellent resource. On top of this, you can also see what your competitors are advertising and how.
Β 
Toggle me πŸͺ€
notion image
What I like about this ad:
  • copy is concise
  • creative shows the product in action, it’s easy to understand what is it about
You can literally take a high-quality screenshot of your product (if you run ads for online products) and use it in ads. If you’re in Business, being scrappy is a must.
Β 
Do it again 🀫
notion image
You might need to zoom in a little bit to see the copy, but this ad uses some stock elements that look great.
Although we advised you to avoid using stock elements, in case you need to, use this as a starting point.
What I like about this ad:
  • prominent CTA, which got my attention
  • the creative is something I would stop to look at if I see in my Facebook Feed (that’s where I got them from)
  • copy on creative is concise
I do bet the CTR on this is above 1.0.
This type of content can be easily created with Canva. You have plenty of templates and elements to pick from.
Β 
Yes, you can πŸ’―
notion image
What I like about this ad:
  • love how they express one core value of their product: flexibility
  • concise
  • prominent CTA on the creative
  • even if it uses β€œstock” images of people, it’s still eye-catching
You can use Canva to create similar content as this one above.
Read more about this in this guide.
Almost there πŸƒ
What I like about this ad:
  • product in action - the photo book showcased
  • Voice over
  • The human connection
  • discount code on the screen
It is an example of the type of content you can get by working with influencers on Social Cat.
Simply ask for a short video covering the bullet points mentioned above.
Β 
I can see the finish line πŸŽ†
Β 
What I like about this ad:
  • product in action - the photo book showcased
  • Voice over
  • The human connection
Work with influencers from Social Cat and get this type of content in exchange for a product.
Β 
Β 
Great copy and creative take time. So take time to practice and remember: a good indicator of how good your copy and creative is - the CTR.
Β