Stop wasting money on expensive influencers and agencies

A gifted (or barter) collaboration can be described as a situation whereby a brand reaches out to an influencer/creator to help promote its product in exchange for free product samples for the influencer to use.

At Social Cat, brands and creators only work on a gifted basis.

The main reason is the opportunity to leverage influencer marketing and integrate it into your digital strategy at a fraction of the cost of paid collaborations. This is especially true for small brands looking to work with influencers.

Another reason is instead of having all of your eggs in one basket (or one paid collaboration), you’re able to work with more influencers who are willing to post in exchange for free product.

Gifted collaborations also allow creators to try new brands and products, which enable them to create fresh, helpful content for their followers.

According to a recent study, 82% of consumers are "highly likely to follow a recommendation made by a micro-influencer". Why? Because they have formed a relationship built on trust, friendship, and honesty with their followers. It also helps your brand have a more personal feel with potential customers.

It has become increasingly expensive to work with macro-influencers. Creators with 50k to 500k followers can ask for thousands of dollars/pounds/euros for just one post or story. It is just not possible for small brands to pay that.

At Social Cat, we have an acquisition strategy in place that helps us attract creators from different sources. Our team manually checks and approves every influencer daily.

We have an extensive set of criteria to be approved as an influencer on Social Cat based on three pillars - content, metrics and authenticity. Our experts can detect fake profiles like a hawk catching a mouse. We also provide support and education for influencers to improve their skills and become better over time.