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A guide to Facebook Ads

Below, you can find a practical guide on Facebook Advertising.
Previous to Social Cat, part of the founding team has spent roughly two million dollars running paid campaigns on different social media platforms. So we decided to share this practical knowledge with brands using Social Cat to grasp the basics of Social Media Advertising.
 
The guide is divided into three sections, as seen below:

🏗️Structure and setup🔧Optimizing your ads👨🏼‍🏫Practical Examples
Notes
The knowledge in this guide covers Facebook and Instagram, both run by Meta.
Access the Facebook Ads Manager here. The Meta Business suite platform is a maze, be patient while getting used to it.